Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.
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prime video
Amazon brands dominate consumers’ preferred ad platforms, finds Kantar
amazon
preferred ad spaces
prime video
twitch
When Prime Video ads guess your mood before you watch
amazon
deepa jatakdar
prime video
wootag
wpp opendoor
zomato
WPP OpenDoor’s latest campaigns swap ‘because you watched’ for mood-led recommendations, using AI to pair streaming suggestions with emotions — and even food orders.
Amazon faces advertising challenges amid weak quarter outlook
advertising
amazon
earnings
media
prime video
q2
technology
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
Prime Video nabs first big agency partner as it prepares to sell ads in 2024
amazon
ipg
prime video
IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.