Pinterest unveils AI-fueled ad tools
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
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YouTube enhances Shorts brand options for social campaigns
New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.
Pinterest warns of year-end ad slowdown in Q3 earnings
Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.
Alphabet posts 15% revenue increase for Q3
The company pointed to AI as a bolster to its growth.
Amazon ad revenue growth outpaced retail sales in Q3
CEO Andy Jassy noted sponsored product offering saw “meaningful” growth in the quarter due to increased ad relevance and optimization.
McKinsey study finds CMOs increasingly charged with growth remits
CMOs are now driving the growth agenda—but often without the structural support they need.
Meta beats analyst estimates in Q3 earnings report
However the company noted slowing ad revenue growth in the Asia-Pacific region.
As Meta doubles down on AI tools, advertisers give up some control
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.
There is no single solution for brand safety, experts warn
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.
Amazon faces advertising challenges amid weak quarter outlook
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
Meta beats Q2 earnings estimates, goes full steam ahead on AI
The tech giant sees a future where all ads created on the platform are assisted by artificial intelligence.