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Will chickens scream for Coke in Japan?

coca cola vml wpp By Ad Nut

WPP’s fun campaign sounds out the Japanese appetite for pairing soda with chicken dinners, but AdNut detects fowl play.

Ad creatives share the Super Bowl LX spots they wish they worked on

digitas mccann rga super bowl vml By Emma Thumann

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.

Former TBWA chief Paul Bradbury joins VML ANZ as CEO

tbwa vml By Staff Reporters

Bradbury, who moulded TBWA ANZ into a creative powerhouse over two decades, steps into the CEO hotseat, succeeding Tom Tearle, who bows out after five years in the role.

Mel Edwards to step down from VML after 13 years at WPP

mel edwards vml wpp By Gideon Spanier

She has most recently been global president at integrated creative network.

Nearly 1 in 2 shoppers drop purchases over poor online experiences, study finds

ai consumer marketing vml By Marielle Descalsota

Shoppers' abandonment rates remain high as 48% of consumers turn to AI agents to secure better deals and filter choices, posing challenges to brands trying to win the digital shelf.

Brands are not choosing agencies as digital-transformation partners: report

digital transformation research vml By Ravi Balakrishnan

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

Agency Report Card 2024: VML

advertising agencies agency report card agency report cards apac arc2024 evaluation research vml By Staff Reporters

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

VML & Ogilvy Japan names co-CEOs

asuka yokota ichiro ota japan joshua goodall ogilvy vml By Staff Reporters

Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.

Audrey Kuah to exit VML APAC co-CEO role, Yi-Chung Tay takes sole charge

audrey kuah ceo vml By Staff Reporters

Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.

Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary

bic global campaign hogarth worldwide shakespeare vml By Eric Berger

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.

A catchy pop tune to normalise period leaks and cramps

blood menstruation period period advertising vml By Staff Reporters

The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.

The 'laziest influencer' makes cleaning effortless—literally

ad nut japan lazy influencer ogilvy vml wpp By Ad Nut

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.

How young Malay-Muslim women are spending and consuming

bnpl boycotts halal malaysia muslim research vml vml malaysia By Staff Reporters

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.