In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
True
hogarth worldwide
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
bic
global campaign
hogarth worldwide
shakespeare
vml
A family gets sentimental about its car in new Toyota spot
hogarth worldwide
ogilvy
A new film by Ogilvy Singapore and Hogarth Worldwide, and produced by Sweetshop.
Agencies divided on in-house production vs outsourcing
advertising
hogarth worldwide
Technological evolution means companies have to decide whether to produce their own work or outsource to specialists.