True

bic

Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary

bic global campaign hogarth worldwide shakespeare vml By Eric Berger

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.

Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign

bic martha stewart By Sabrina Sanchez

The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.

Yahoo Big Idea Chair Awards 2011 in Hong Kong

bic yahoo

The award presentation ceremony for Yahoo! BIC Awards 2011 was held at the Four Seasons hotel in Hong Kong on 22 November to honour creative excellence in the local online advertising industry.

Citibank Hong Kong takes top seat at Yahoo Big Idea Chair Awards 2011

bic yahoo By Jenny Chan 陳詠欣

HONG KONG - The overall winner of the Yahoo Big Idea Chair Awards 2011 was Citibank, whose in-house campaign increased loan applications by 20 per cent.