In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
True
global campaign
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
bic
global campaign
hogarth worldwide
shakespeare
vml
Coach appoints Mother to creative account and unveils NYC style-inspired campaign
coach
fashion
global campaign
luxury marketing
mother london
The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.
EY launches global film focusing on next generation
essencemediacom
ey
fink different
global campaign
the work
The campaign was created by Fink Different.
Monopoly Go! encourages friendship in first global campaign
global campaign
The star-studded campaign features Will Ferrell as Mr. Monopoly.
WPP and Ukraine unite for global campaign showing country open for business
global campaign
wpp
Agencies in Ukraine, Poland and Czech Republic will work with the minister of culture and information policy of Ukraine.
Lululemon launches 'largest ever' global brand campaign
brand
Droga5
global campaign
lululemon
Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.
Levi’s ‘buy better’ global campaign enlists Marcus Rashford
akqa
global campaign
levis
Six activists talk up jeans brand’s sustainability credentials.
Unilever's Knorr celebrates ‘eativists’ in global campaign by IPG agencies
global campaign
ipg
knorr
unilever
MullenLowe-created ad campaign is supported by work from R/GA, MullenLowe Salt, Golin and ITB.
Peninsula hotel launches global campaign targeting digital consumers
carat
global campaign
hong kong
HONG KONG - Luxury hotel chain Peninsula, part of the HongKong and Shanghai Hotels group, has launched a global brand campaign titled ‘Peninsula moments’ that uses video and photography to showcase the brand’s architecture and hospitality.
Puma teams up with Mini for co-branded apparel
global campaign
puma
GLOBAL - German sports lifestyle brand Puma has signed a two-year licensing partnership with car brand Mini and will introduce a Mini by Puma collection this September.
Singha Beer channels urban cool for international campaign
global campaign
BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.
Wedgwood secures British aristocrats in new campaign to restore premium brand status
global campaign
GLOBAL - Having been bankrupt just two years ago, British premium tableware and home accessories brand Wedgwood is back, and has launched a new global ad campaign, entitled ‘At home in the finest homes’.
TSLA unveils global campaign for art college
global campaign
the secret little agency
tsla
SINGAPORE - The Secret Little Agency (TSLA) has unveiled a creative campaign for Lasalle College of the Arts for the global market
Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign
global campaign
OMD
Virgin Atlantic has launched its first global advertising campaign in the UK with a series of bullish ads playing off the strap line 'Your airline's either got it or it hasn't'.
Calvin Klein Underwear launches Envy global campaign with Zoe Saldana
calvin klein
digital
fashion
global campaign
print
Calvin Klein (CK) Underwear has activated a global online and print campaign featuring its new brand ambassador Zoe Saldana.
BBH rolls out final Levi’s campaign before parting after 28 years
advertising
bbh
global campaign
GLOBAL - BBH has unveiled its final global campaign for Levi's, launching a pioneering new fit concept called Curve ID. The campaign aimed at women is titled 'Believe' .
Chivas Brothers launches global campaign ‘The age matters’
alcohol
campaign
global campaign
south korea
alcohol
campaign
fmcg
global campaign
south korea
Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of æagingÆ.
Chivas Brothers launches global campaign ‘The age matters’
alcohol
campaign
global campaign
south korea
alcohol
campaign
fmcg
global campaign
south korea
Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of ‘aging’.
Microsoft launches 'Make it great' campaign for Office 2010
campaign
global campaign
microsoft
technology
Microsoft has broken a US$80 million global campaign tiled ‘Make it great’ for the anticipated launch of Office 2010.