The government board is clearly not in its subtle era. And Ad Nut is all for it.
True
the secret little agency
Ducks in power suits and mermaids on bikes. TSLA gets weird for EnterpriseSG
enterprise singapore
murderous beasts
the secret little agency
tsla
TSLA unveils expanded PR arm
communications
esg
pr
the secret little agency
tsla
The experiential and advocacy arm of The Secret Little Agency, PPurpose, is expanding its services to include everything from communications strategies and media outreach to PR event management and crisis comms.
The future is silver: Why it's time we ushered in a post-ageism era in marketing
ageism
ai
editors picks
influencer marketing
the secret little agency
thelongview
tsla
From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.
DBS unveils a scent-sational new way to celebrate this Lunar New Year
dbs
lunar new year
the secret little agency
tsla
One of Asia's largest banks, DBS has partnered with The Secret Little Agency and Oo La Lab this festive season to give customers a whiff of wealth and prosperity...literally.
Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability
b corp
sustainability
the secret little agency
tsla
As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.
BTS launches experiential pop-up experience in Singapore
bts
marketing
the secret little agency
tsla
The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.
Ikea Singapore appoints The Secret Little Agency as creative agency of record
the secret little agency
tsla
Taking over from incumbents TBWA Singapore, TSLA's remit will include all integrated campaigns, marketing strategy, product campaigns, digital and social communications development, and more.
'You don’t need a degree in empathy, you already care': TSLA partners with AIC in playful recruitment campaign
recruitment
the secret little agency
tsla
The Secret Little Agency launches a witty recruitment campaign with Agency for Integrated Care, aimed at demystifying misconceptions surrounding community care jobs.
Not so secret anymore: TSLA announces major leadership reshuffle with new group CEO and co-chief creative officer
KFC
the secret little agency
tsla
unilever
Eunice Tan steps into a new role as group CEO after a decade at the helm of strategy, whilst co-founders Nicholas Ye and Mavis Neo now share the reins as co-chief creative officers of The Secret Little Agency.
Singapore campaign encourages more people to naturally identify as caregivers
the secret little agency
A new campaign and film series from TSLA for the Agency for Integrated Care wants everyday caregivers to recognise their role, so they can ask for help.
POSB Bank aims to reach kids early with animated tales
the secret little agency
tsla
The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.
TSLA expands Junk's focus, hires Fabian Tan to lead shop
the secret little agency
tsla
The Secret Little Agency says the move transforms the unit from a strategic insights bureau into full-service cultural strategy agency.
The making of Mandai Wildlife Group, a four-year branding project
branding
sustainability
the secret little agency
tsla
The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.
Singapore nature project Mandai retains TSLA as global creative partner
the secret little agency
EXCLUSIVE: TSLA will create the master brand and all associated park brands for the wildlife and nature district, which has been undergoing a rejuvenation since 2016.
KFC remains unapologetic about its bunless chicken 'sandwiches'
cannes
KFC
singapore
the secret little agency
tsla
The brand doubles and triples down on decadence in a new campaign from The Secret Little Agency.
Revamp makes Singapore's digital heritage trail more accessible
the secret little agency
tsla
TSLA Design and Singapore's National Heritage Board curated 120,000 pieces of content about Singapore's cultural history for a user-friendly revamp of the Roots website.
KFC leans into finger-licking mantra in Singapore
KFC
singapore
the secret little agency
tsla
If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.
Women to Watch 2020: Eunice Tan, The Secret Little Agency
advertising
apac
asia
asia pacific
marketing
the secret little agency
women to watch
Eunice Tan’s major work for clients such as DBS, EDB, KFC and Netflix first piqued our interest, but her achievements don’t stop there.
An endlessly charming animation for POSB Singapore
the secret little agency
tsla
TSLA once again strikes gold, this time with a children’s storybook come to life.
Circles.Life tries to sort out WFH bedlam with Emergency Wardrobe filters
the secret little agency
From baby vomit to Dorito Dust, this tool wants users to be at least professionally "dressed" when their turn comes to speak up.