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tsla

Singapore's space agency lifts off with a launch film that tracks history
advertising in space tsla By Staff Reporters

The launch film was created by indie design practice Anak, the National Space Agency of Singapore's brand and creative partner.

Ducks in power suits and mermaids on bikes. TSLA gets weird for EnterpriseSG
enterprise singapore murderous beasts the secret little agency tsla By Ad Nut

The government board is clearly not in its subtle era. And Ad Nut is all for it.

AIC and TSLA launch photo bank to redefine senior representation
the work tsla By Staff Reporters

The second phase of AIC and TSLA’s campaign challenges ageist stereotypes by celebrating the vibrant lives of seniors through a new visual campaign across Singapore.

TSLA unveils expanded PR arm
communications esg pr the secret little agency tsla By Rahat Kapur

The experiential and advocacy arm of The Secret Little Agency, PPurpose, is expanding its services to include everything from communications strategies and media outreach to PR event management and crisis comms.

The future is silver: Why it's time we ushered in a post-ageism era in marketing
ageism ai editors picks influencer marketing the secret little agency thelongview tsla By Ludovica Damonte

From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.

DBS unveils a scent-sational new way to celebrate this Lunar New Year
dbs lunar new year the secret little agency tsla By Staff Reporters

One of Asia's largest banks, DBS has partnered with The Secret Little Agency and Oo La Lab this festive season to give customers a whiff of wealth and prosperity...literally.

Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability
b corp sustainability the secret little agency tsla By Rahat Kapur

As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.

Mandai Wildlife Group hands creative AOR to TBWA Singapore
tbwa tsla By Nikita Mishra

EXCLUSIVE: The new partnership which kicks off this month marks an end to a seven-year relationship between Mandai and The Secret Little Agency.

BTS launches experiential pop-up experience in Singapore
bts marketing the secret little agency tsla By Staff Reporters

The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.

Ikea Singapore appoints The Secret Little Agency as creative agency of record
the secret little agency tsla By Staff Reporters

Taking over from incumbents TBWA Singapore, TSLA's remit will include all integrated campaigns, marketing strategy, product campaigns, digital and social communications development, and more.

'You don’t need a degree in empathy, you already care': TSLA partners with AIC in playful recruitment campaign
recruitment the secret little agency tsla By Matthew Keegan

The Secret Little Agency launches a witty recruitment campaign with Agency for Integrated Care, aimed at demystifying misconceptions surrounding community care jobs.

TSLA wins global creative duties for Star Alliance
tsla By Staff Reporters

Singapore's The Secret Little Agency takes over duties from Atomic in London.

Not so secret anymore: TSLA announces major leadership reshuffle with new group CEO and co-chief creative officer
KFC the secret little agency tsla unilever By Rahat Kapur

Eunice Tan steps into a new role as group CEO after a decade at the helm of strategy, whilst co-founders Nicholas Ye and Mavis Neo now share the reins as co-chief creative officers of The Secret Little Agency.

Creative campaign aims to bring Singaporeans closer to Paradise
tsla By Staff Reporters

TSLA's multimedia creative work for the newly-opened Bird Paradise at Mandai Wildlife Reserve aims to show how close an escape to 'paradise' can be.

Vattanac's Dragon dark beer launch aims to savour the moment

beer tsla By Staff Reporters

TSLA conceptualises a slower, methodical take on entering the Dragon, Cambodia's first homegrown dark beer as a beverage to enjoy, not chug.

TSLA and Innocean ink creative partnership
korea tsla By Staff Reporters

The new alliance will play on the strengths of both agencies, allowing for a broader reach in talent, cultures and creative prowess for both its clients and teams across South Korea and Southeast Asia.

Behind Marriott Bonvoy’s first APAC campaign
marriott travel tsla By Surekha Ragavan

Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.

Mother launches internal initiative to limit ‘relentless’ pitching
mother pitching tsla By Surekha Ragavan

Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.

TSLA bags regional Marriott Bonvoy win
hospitality hotels marriott travel tsla By Staff Reporters

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

TSLA’s design practice launches creator index
creativity creators design tsla By Surekha Ragavan

The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.