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hospitality

Hilton readies ‘connected story’ in latest Asia expansion push

deepika padukone gretchen moore hilton hospitality hotels By Robert Sawatzky

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

gaming hospitality travel By Campaign Staff

Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation

cmo interviews hospitality tammy ng the cmos mo thecmosmo By Nikita Mishra

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

The role of personalised marketing in a changing restaurant landscape

hospitality marketing restaurant By Karan Shah

As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Silver Beach Entertainment and Hospitality's partner notes that the focus has shifted from creativity alone to relevance.

The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"

alice au hospitality hotels the cmos mo thecmosmo wharf hotels By Nikita Mishra

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

Reimagining the hotel customer experience

cx hospitality By Jared Fink

If hospitality brands want to beat out home travelers and boutique hotel brands, they need to adopt their own housekeeping policy about four-day-old bath towels: Change it up.

TSLA bags regional Marriott Bonvoy win

hospitality hotels marriott travel tsla By Staff Reporters

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

As borders open, how are travel marketers cashing in on pent-up demand?

hospitality stb tourism Tourism Australia travel By Rahul Sachitanand

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns

hospitality hotels localisation marriott marriott international By Staff Writer

Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.

With mixed travel recovery in APAC, Hilton focuses on shorter, localised campaigns

apac brands hilton hospitality marketing By Rahul Sachitanand

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.

Marriott International staggers global campaign release in APAC

cmo hospitality hotels By Rahul Sachitanand

How Marriott's regional CMO is adjusting campaign rollout plans to coincide with the reality of uneven post-pandemic revival.

Rankings rise for brands that cushioned the Covid impact

apps gaming hospitality netflix travel By Rahul Sachitanand

ASIA's TOP 1000 BRANDS: A range of brands have benefited from Covid-driven lockdowns, but is their rise sustainable, as the world slowly reopens?

PR in a global crisis: Do’s and don’t’s for the beaten-down travel industry

crisis hospitality singapore tourism board tourism travel By Charissa Guan & Lynda Williams

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

Travel brands, know your place

hospitality travel By Richard Curtis

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

Rugby World Cup 2019: Japan venues gear up for corporate hospitality

hospitality japan By Megan Gell

Private suites sold out, new categories added.

Are robots ready for action in MICE?

hospitality hotels By Dirk Dumortier

Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value

Hyatt uses Oscars stage to launch campaign on understanding

hospitality mullenlowe oscars By Soon Chen Kang 江欣珍

Global campaign targets China and India as well as US.

Service brands must shape reality, not build branding fantasies

brand branding brands hospitality the By Adrian Peter Tse

ASIA-PACIFIC – As hospitality in Asia evolves, there’s little room for marketing and delivering a service as you would a product. James Stuart, co-founder of The Brand Company and author of Hotel Brand Bites, talks to Campaign Asia-Pacific about key strategies that marketers and entrepreneurs need to craft service and hotel brands for the 21st century.

Digital and localisation are key to success in hospitality: Outrigger

hospitality By Sophie Chen

SINGAPORE - With a recently opened beach resort in Phuket, Outrigger Enterprises Group is planning big in Asia Pacific. Sean Dee, the brand's global CMO, talks about how the lodging and hospitality company focuses on being a local expert and using digital tools to drive its expansion.