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Digital marketing head Alice Au exits Wharf Hotels

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Au steps down after four years, announcing her departure on LinkedIn.

Women to Watch 2024: Alice Au, Wharf Hotels Management

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A digital marketing maven who is behind triple-digit revenue growth for Wharf Hotels, Au has masterfully integrated Chinese social media into her marketing mix and pioneered ahead-of-the-curve tech throughout a two-decade career.

The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"

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Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.