From AI cutting time spent on creative work by 81% to building loyalty across 70+ businesses, Naho Kono shares how Rakuten keeps marketing fresh with an agile, personal, and always human-first outlook.
True
cmo interviews
Inside job: '30,000 people, but still a start-up', says CMO Naho Kono on Rakuten’s human-first marketing
cmo interviews
editors picks
inhousing
inside job
naho kono
rakuten
thelongview
L'Oréal Indonesia's CMO on merging efficacy with authenticity
beauty
cmo interviews
fabian prasetya
loreal
loreal indonesia
the cmos mo
The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.
'I'm dreaming of AI that reads our thoughts': Ant Group CMO
alipay
ant group
cmo interviews
the cmos mo
thecmosmo
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
The CMO's MO: Agoda's global CMO on why the future of travel is hyper-local
agoda
cmo interviews
matteo frigerio
the cmos mo
thecmosmo
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
cmo interviews
hospitality
tammy ng
the cmos mo
thecmosmo
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
9 questions with accomplished APAC CMOs in Campaign's latest series
cmo interviews
the cmos mo
thecmosmo
Conversations with the region's most dynamic CMOs, but with a difference.