'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand

19 years at FIFA, a six-year MAMA title deal that pulled 400 million viewers, and a 25% lift in Hong Kong cross-border spend during the awards weekend; Danielle Jin, on why a brand designed to be invisible is going all-in on football, K-pop and gaming.

by Nikita Mishra

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