Qualtrics’ Southeast Asia strategist Irene Ng warns that brands are mistaking AI adoption for AI acceptance and it’s costing them trust. While 68% of Singaporeans believe AI can make life better, barely 40% believe companies will use it responsibly.
True
cx
Singapore’s AI optimism highest globally but AI-powered customer service is failing, Qualtrics report
ai
ai chatbots
artificial intelligence
customer service
cx
Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
cx
david shulman
havas
rana barua
tracey barber
transformation
Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
‘Don't make the customer do the heavy lifting’: NRMA CMO calls brands out for poor CX
accenture song
cx
A panel of marketers from NRMA, Nine, and Medibank point out best practice for CX, competing for attention among new audience segments, and the importance of being 'obsessed' with the customer.
Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX
cx
david shulman
With a mission to reshape brands through exceptional customer experiences, Havas' Shulman discusses strategies for balancing soaring consumer expectations with personalised and meaningful interactions in a fiercely competitive market.
The Philippines' top brands for customer experience
campaign 360
cx
milieu
top 50 brands
The Philippines list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Singapore's top brands for customer experience
campaign 360
cx
milieu
top 50 brands
The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Thailand's top brands for customer experience
campaign 360
cx
milieu
top 50 brands
The Thailand list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Vietnam's top brands for customer experience
campaign 360
cx
milieu
top 50 brands
The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Malaysia's top brands for customer experience
campaign 360
cx
milieu
top 50 brands
The Malaysian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Indonesia's top brands for customer experience
campaign 360
cx
gojek
milieu
samsung
shopee
top 50 brands
The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Southeast Asia's top 50 brands for customer experience
cx
milieu
top 50 brands
Customers ranked Samsung and Shopee at the top of their list through an extensive research survey from Milieu Insight in partnership with Campaign. Check out the other 48 brands on the list.
Reimagining the hotel customer experience
cx
hospitality
If hospitality brands want to beat out home travelers and boutique hotel brands, they need to adopt their own housekeeping policy about four-day-old bath towels: Change it up.
Accenture Interactive to buy Brazilian CX provider Experity
cx
Experity will help scale Accenture's market capabilities in customer experience and commerce.