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rmit

AI: An untapped hero in crisis management

crisis management pr reputation management rmit

When disaster strikes, effective response can mean the difference between recovery and lasting damage. RMIT University Vietnam’s Bui Quoc Liem unpacks how AI is reshaping business risk—from spotting warning signs to tracking sentiment, and enabling swift action.

How to tackle data-driven customer experience strategy

cx rmit By Anshu Arora

It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.

A more memorable font makes an impression for a university

rmit By Ad Nut

RMIT University and Naked have scored earned-media coverage by creating a font that supposedly helps you remember what you read.

OMD Melbourne lands US$5.2 million RMIT account

media OMD rmit By Staff Reporters

MELBOURNE—Omnicom Group media agency OMD Melbourne have won the media account for the Royal Melbourne Institute of Technology (RMIT) following a competitive tender held last November. The account is estimated to be worth US$5.2 million.