Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
True
david shulman
Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
cx
david shulman
havas
rana barua
tracey barber
transformation
Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX
cx
david shulman
With a mission to reshape brands through exceptional customer experiences, Havas' Shulman discusses strategies for balancing soaring consumer expectations with personalised and meaningful interactions in a fiercely competitive market.