Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.
True
gojek
GoTo ad revenue soars 92% as on-demand business turns profitable
earnings report
earnings season
gojek
goto
Indonesia's top 50 brands
campaign360
gojek
milieu
samsung
shopee
top 50 brands
top50brands
See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
digital marketing
gojek
influencer marketing
retail media
taiwan
Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.
Indonesia's top brands for customer experience
campaign 360
cx
gojek
milieu
samsung
shopee
top 50 brands
The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Brand Health Check: Is it the end of the road for Uber in APAC?
brand health check
gojek
grab
marketing
uber
'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region.
GrabFood versus GoFood: The rivalry only escalates in Indonesia
food delivery
gojek
grab
Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.
Asia-Pacific Power List 2021: Jasper Distel, Gojek
apac
asia
asia pacific
cmo
gojek
marketing
power list
The former agency strategist and Uber marketer has steered major projects to grow Gojek's regional presence, and is strapping in for an even faster ride as it adds retail giant Tokopedia to its mix.
GoTo Group: With the merger of Gojek and Tokopedia, what's the opportunity for brands?
gojek
SOUNDING BOARD: Eight marketing experts predict how the merger of Indonesia's two biggest unicorns will influence advertising and data opportunities, marketing decisions and competition.
Gojek and Tokopedia merge to form GoTo Group
gojek
The deal will be Indonesia's largest ever merger.
Grab and Gojek reveal Ramadan campaigns
advertising
gojek
grab
ramadan
Two delivery giants in the region kick off the holy month with unconventional films.
InMobi and Gojek partner on audience targeting, identity resolution
adtech
gojek
partnerships
Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.
Gojek to affix digital ad screens to back of motorbikes in Jakarta
dooh
gojek
ooh
programmatic
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
Gojek marks unified brand launch with first multi-market regional campaign
forsman bodenfors
gojek
thailand
vietnam
New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.
Gojek slashes 9% of workforce due to COVID-19
gojek
Indonesian super app is cutting 'non-core' divisions to focus on transport, food delivery and payments.
Gojek initiative aims to improve Indonesia's digital literacy
gojek
Ride-hailing app joins collaborative effort to address fact that Indonesia has among the highest internet usage in world yet low digital literacy.
The Trade Desk ties with Gojek to link online ads with offline sales
cookies
gojek
the trade desk
TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.