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gojek

GoTo ad revenue soars 92% as on-demand business turns profitable
earnings report earnings season gojek goto By Staff Reporters

Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.

Indonesia's top 50 brands
campaign360 gojek milieu samsung shopee top 50 brands top50brands By Matthew Keegan

See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
digital marketing gojek influencer marketing retail media taiwan By Robin Langford

Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.

Indonesia's top brands for customer experience
campaign 360 cx gojek milieu samsung shopee top 50 brands By Robert Sawatzky

The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

Brand Health Check: Is it the end of the road for Uber in APAC?
brand health check gojek grab marketing uber By Rahul Sachitanand

'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region.

GrabFood versus GoFood: The rivalry only escalates in Indonesia
food delivery gojek grab By Robert Sawatzky

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

AirAsia boards Gojek's Thai business to build superapp proposition
airasia gojek thailand By Staff Reporters

By acquiring Gojek's Thai operations, the Malaysia-based budget airline is seeking a regional expansion of its superapp offering.

Asia-Pacific Power List 2021: Jasper Distel, Gojek
apac asia asia pacific cmo gojek marketing power list By Staff Reporters

The former agency strategist and Uber marketer has steered major projects to grow Gojek's regional presence, and is strapping in for an even faster ride as it adds retail giant Tokopedia to its mix.

Asia's super-apps to benefit from Facebook & Google's duopoly disruption
gojek google goto grab super apps By Wong Jing Ying

Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.

GoTo Group: With the merger of Gojek and Tokopedia, what's the opportunity for brands?
gojek By Staff Reporters

SOUNDING BOARD: Eight marketing experts predict how the merger of Indonesia's two biggest unicorns will influence advertising and data opportunities, marketing decisions and competition.

Gojek and Tokopedia merge to form GoTo Group
gojek By Staff Reporters

The deal will be Indonesia's largest ever merger.

Grab and Gojek reveal Ramadan campaigns
advertising gojek grab ramadan By Staff Reporters

Two delivery giants in the region kick off the holy month with unconventional films.

InMobi and Gojek partner on audience targeting, identity resolution
adtech gojek partnerships

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

Gojek to affix digital ad screens to back of motorbikes in Jakarta
dooh gojek ooh programmatic

Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.

Gojek marks unified brand launch with first multi-market regional campaign
forsman bodenfors gojek thailand vietnam By Robert Sawatzky

New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.

Gojek slashes 9% of workforce due to COVID-19
gojek

Indonesian super app is cutting 'non-core' divisions to focus on transport, food delivery and payments.

Facebook invests in ride-hailing giant Gojek
gojek

Investment in super-app forms part of Facebook's ambition to court Asia's small businesses.

Grab + Gojek = ?
gojek grab By Justin Peyton

A rumoured merger may or may not happen. But it would make a lot of sense to both companies, argues Wunderman Thompson's chief transformation and strategy officer.

Gojek initiative aims to improve Indonesia's digital literacy
gojek

Ride-hailing app joins collaborative effort to address fact that Indonesia has among the highest internet usage in world yet low digital literacy.

The Trade Desk ties with Gojek to link online ads with offline sales
cookies gojek the trade desk

TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.

Grab unveils huge Indonesia play with US$2b from SoftBank
gojek grab indonesia By Faaez Samadi

Investment includes a new second headquarters in Jakarta.

Gojek rebrands to reflect evolution
gojek rebrand rebranding

Gojek has unveiled a rebranded logo and user interface as it looks to its “next chapter of growth”

Competition narrows between ride-sharing brands
gojek grab uber By David Blecken

With Uber largely out of the picture, attention falls on two Southeast Asian success stories.

Go-Jek motors into 7th spot on Indonesia BrandZ ranking
gojek indonesia By Matthew Miller

The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.

Across Asia, loyalty to local brands is not automatic, must be earned
gojek sony By Soon Chen Kang 江欣珍

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

Go-Jek announces Southeast Asia expansion
gojek grab indonesia philippines singapore thailand uber vietnam By Faaez Samadi

As Uber withdraws, the Indonesian ride-sharing giant will move into four new regional markets.

Observing Ramadan in the digital age
alibaba brand safety ecommerce gojek grab islam lazada ramadan By Soon Chen Kang 江欣珍

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

Uber sells to Grab: A look back at the brand's SEA ads
gojek grab uber By Staff Reporters

As the ride-sharing company sells its Southeast Asia operations to Grab, we take a look at how the brand tried to appeal to consumers.

Go-Jek is in the time-selling business, says CMO
brand cmo gojek indonesia interview" marketing video By Faaez Samadi

Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.

"You can't win Southeast Asia without winning Indonesia" says Go-Jek founder
ecommerce gojek indonesia By Olivia Parker

The founders of two of Indonesia's most successful companies talk growth strategies and international competition in their country's highly attractive market environment.

'Advancing New Possibilities' the focus of AdAsia Bali 2017
advertising gojek indonesia By Staff Writer

Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers

Go-Jek: Social impact, delivered on two wheels
gojek indonesia By Gunjan Prasad

Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.