Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
True
dooh
Bankwest’s new brand platform is playful, relatable, offbeat
australia
banks
bankwest
bear meets eagle on fire
dooh
financial institutions
What's shaping digital OOH in 2025? Key trends revealed
digital
dooh
marketing
sustainability
trends 2025
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
Storytelling and measurability: Why creatives are embracing digital out of home
advertising
creativity
dooh
ooh
storytelling
From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.
Adtech company Perion acquires Hivestack for $100 million
acquisition
adtech
dooh
With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.
Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong
adtech
dooh
ooh
programmatic
A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.
Neuroscience study shows DOOH on social media 'unlocks significant value'
dooh
A neuroscience study has shown how digital out of home enhances social media campaigns.
Tech Bites: Week of October 10, 2022
adtech
dooh
ecommerce
ooh
programmatic
News from Samsung, Sitecore, Adobe and more.
Tech Bites: Week of August 15, 2022
adtech
dooh
ecommerce
measurement
News from Coca-Cola, Nielsen, Hivestack and more.
Tech Bites: Week of August 1, 2022
dooh
ecommerce
influencers
News from Zalora, InMobi and Meltwater. Plus, Robert Woolfrey joins Fyllo.
Tech Bites: Week of May 23, 2022
dooh
ecommerce
programmatic
News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China
How Filipino fuel company Seaoil used DOOH location targeting to drive footfall
case study
dooh
CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.
How Foxtel blanketed Australia in DOOH ads for one hour
dooh
mindshare
programmatic
CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.
Hivestack wins quartet of agency network appointments in Hong Kong
adtech
dooh
programmatic
Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.
Neuro research supports need for evolving creative in OOH
dooh
research
top of the charts
TOP OF THE CHARTS: A study by Australian outdoor-media company QMS lends support to the intuitive idea that ads with changing creative stick in the mind better than static ads.
Australian agencies experiment with programmatic DOOH
dooh
ooh
top of the charts
TOP OF THE CHARTS: IAB Australia’s inaugural report studying attitudes to programmatic DOOH reveals strong experimentation within the channel, with a lack of understanding holding back regular usage.
Campaign Crash Course: How to maximise DOOH returns
dooh
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
As outdoor life resumes in China, now is the time to invest in DOOH
dooh
ooh
programmatic
China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.
Hivestack opens in China with The Trade Desk's Troy Yang as lead
dooh
the trade desk
Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
Programmatic DOOH advertising lands at Hong Kong airport
airport
dooh
programmatic
JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.
Gojek to affix digital ad screens to back of motorbikes in Jakarta
dooh
gojek
ooh
programmatic
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
Hand sanitiser stations in Indonesia become advertising targets
advertising
dooh
indonesia
ooh
programmatic
Providing a "basic necessity" has turned into a "profitable exercise" using programmatic advertising.
Malaysian OOH study could help reeling sector recover post-crisis
dooh
ooh
top of the charts
TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.
Aussie firefighters get thanks on Times Square billboard
dooh
A 77-foot ‘Godzilla’ billboard installation was dedicated to brave firefighters during the bushfires.
Hottest digital advertising trends of 2020
ctv
digital advertising
dooh
marketing
If 2019 was a year of evolution and transition for digital advertising, 2020 will be about moving into new growth areas, backed by technological innovation, according to Verizon Media's Rose Tsou
Time for DOOH programmatic to measure up in Southeast Asia
adtech
dooh
ooh
programmatic
Technology is helping to roll out the service, but to form a scalable, sustainable DOOH ecosystem, it’s time to align on standards.
Rubicon Project grows DOOH inventory with Asiaray deal
dooh
TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.
What are the top 5 trends reshaping DOOH in Asia?
dooh
DOOH media is rapidly evolving as it becomes an industry standard, says Divya Acharya, APAC, director of products and solutions, Xaxis
Singapore-based Moving Walls acquires India's Quad42
dooh
ooh
programmatic
The OOH company said the move fast-tracks its efforts in programmable signage.
IPG Mediabrands launches Rapport in China
dooh
ipg
ipg mediabrands
ooh
outdoor
Company appoints Jennifer Zhu, formerly with WPP's Kinetic, as MD.
Rolling out the DOOH: emerging opportunities and challenges in Asia
dooh
omnicom media group
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
DOOH deals target Australia, SEA, India
australia
digital ooh
dooh
groupm
southeast asia
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
Dataxu to offer programmatic DOOH in Philippines
dooh
programmatic
The partnership will make Dataxu the first company to offer the ability to buy programmatic DOOH inventory in Southeast Asia.
AnyMind makes influencer and DOOH moves
dooh
influencer
The company announces an acquisition, the launch of a creators network, and a plan to launch a digital out-of-home joint venture, as it secures an additional US$8 million in funding.
JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong
ads
automation
dooh
hong kong
outdoor
Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.
DATA POINTS: Digital OOH exposure surges, led by Australia
australia
dooh
ooh
Research by PQMedia into digital OOH exposure in 15 markets suggests that the format is on the cusp of a breakout. The firm found that the average global consumer experienced 14 minutes of exposure to various DOOH media per week in 2013, a 75 per cent increase since 2007. The study found that Australia is first global market where consumers rack up more than an hour of DOOH exposure per week.