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Bankwest’s new brand platform is playful, relatable, offbeat
australia banks bankwest bear meets eagle on fire dooh financial institutions By Ad Nut

Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.

What's shaping digital OOH in 2025? Key trends revealed
digital dooh marketing sustainability trends 2025 By JC Conti

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

Storytelling and measurability: Why creatives are embracing digital out of home
advertising creativity dooh ooh storytelling By Sabrina Sanchez

From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.

Adtech company Perion acquires Hivestack for $100 million
acquisition adtech dooh By Staff Reporters

With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.

Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong
adtech dooh ooh programmatic By Staff Reporters

A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.

Neuroscience study shows DOOH on social media 'unlocks significant value'
dooh By Will Green

A neuroscience study has shown how digital out of home enhances social media campaigns.

Outdoor advertising in Hong Kong is far from dead
dooh omg ooh outdoor phd By Antony Yiu

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

Tech Bites: Week of October 10, 2022
adtech dooh ecommerce ooh programmatic By Shawn Lim

News from Samsung, Sitecore, Adobe and more.

Google enters DOOH space: What does this mean for marketers?
adtech dooh google ooh outdoor By Matthew Keegan

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?

OOH Danone campaign in Indonesia reads weather patterns
dooh indonesia ooh By Staff Reporters

When temperatures soared, the ad would remind commuters to stay hydrated.

Tech Bites: Week of August 22, 2022
dooh ecommerce media tech By Shawn Lim

News from Google, Samsung, Accenture and more.

Tech Bites: Week of August 15, 2022
adtech dooh ecommerce measurement By Shawn Lim

News from Coca-Cola, Nielsen, Hivestack and more.

Tech Bites: Week of August 1, 2022
dooh ecommerce influencers By Shawn Lim

News from Zalora, InMobi and Meltwater. Plus, Robert Woolfrey joins Fyllo.

Yahoo heralds era of ‘transformational growth’ at 2022 APAC Growth Summit
ctv dooh yahoo By Staff Writer

The digital giant is investing big in adtech, cookieless solutions, and virtual production as it prepares to “step into the next gen of the internet.”

Tech Bites: Week of May 23, 2022
dooh ecommerce programmatic By Shawn Lim

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

Flourishing channels present new opportunities for advertisers
adtech dooh media By Iván Markman

Recent advances in adtech have multiplied opportunities in this omnichannel landscape. Meanwhile, emerging channels can now be combined symbiotically to deliver integrated results, says Yahoo's chief business officer.

Nike unpacks a box of wonders in Tokyo
dooh japan nike ooh By Ad Nut

The brand puts on an impressive 3D digital display in Shinjuku.

How Filipino fuel company Seaoil used DOOH location targeting to drive footfall
case study dooh By Staff Reporters

CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.

How Foxtel blanketed Australia in DOOH ads for one hour
dooh mindshare programmatic By Staff Reporters

CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.

Hivestack wins quartet of agency network appointments in Hong Kong
adtech dooh programmatic By Staff Reporters

Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.