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banks

Bankwest’s new brand platform is playful, relatable, offbeat
australia banks bankwest bear meets eagle on fire dooh financial institutions By Ad Nut

Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.

Stanchart falls behind other banks, AIA finishes first in insurers
aia banks financial services hsbc mastercard visa By Robert Sawatzky

A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.

'Economic patriotism': China’s bank brands strongest in world
banks china us By Jenny Chan 陳詠欣

America's Wells Fargo loses its status as the world’s most valuable banking brand to China's ICBC.

Can airlines glimpse their future by looking at fintech?
airlines banks cx By Andrea Lennon

Andrea Lennon of Critical Mass issues a plea for airlines to emulate fintech players that are getting their online customer experience in order.

Lars Hamberg: Digital entrants a tremendous threat to financial old guard
banks big data financial marketing media By Campaign Asia-Pacific

"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"

8 things financial-service marketers need to start innovating
apac asia banking banks financial marketing By Staff Reporters

HONG KONG - Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.

Brand implications from Asia’s payments landscape
banks ecommerce online shopping By Sagar Tamang

Ecommerce payment methods and services are necessary features in businesses as online purchase intention has doubled in the past three years. Further growth hinges on educating the market and building solid brand awareness and trust.

Highlights from the Financial Services Marketing conference
banks conference financial services hong kong marketing By Staff Reporters

HONG KONG – At Campaign Asia-Pacific's Financial Services Marketing conference here yesterday, marketers from banks, asset-management firms and insurance companies took a good hard look at the challenges they face while sharing practical lessons from both inside and outside the finance industry.

CAMPAIGN SPOTLIGHT: Overbranded banks, financial thought leadership, the 'trust deficit'
b2b banks finance financial marketing media By Jenny Chan 陳詠欣

HONG KONG - Gratuitous, self-defeating and annoying overbranding by banks is aggravating the loss of trust from customers, but developing thought leadership may buck the trend while at the same time social-media marketing is slowly catching on in the highly regulated financial services industry, according to speakers at Campaign's Finance Spotlight conference Thursday in Hong Kong.

Banks should use tablets to connect with consumers: Ovum
banks By Emily Tan

MELBOURNE – Wealth management and corporate banking organisations are still not fully leveraging the potential of tablets to better connect with and service their consumers, according to tech analyst firm Ovum.

FINANCIAL REPORT: Banks take a retail feel
banks china By Rick Whiting

A wavering customer base means banks have to rethink strategy. A number have started with reinventing the way branches operate.

FINANCIAL REPORT: New face of China's banks
banks china By Chris Davis

Mainland banks are swiftly embracing competitive concepts in the battle for customers.

FINANCIAL REPORT: Insurance industry: bright prospects
banks By Paul Golden

Rapid development and cultural nuances mean Asia-Pacific is a region insurance companies have their sights set on for future growth.

FINANCIAL REPORT: The future of M-payments
banks technology By Rick Whiting

Mobile payments services may still be in their infancy, but predictions are they will soon dominate, especially in the developing world.

FINANCIAL REPORT: Domestic banks have more local appeal
banks china By Remo Notarianni

Latest research shows that local banks are doing a much better job at winning hearts than their international counterparts.

FINANCIAL REPORT: Bank on trust
banks By Matthew Carlton

Financial institutions are strengthening corporate communications. But are they doing enough?

Financial marketers seek to regain trust
banks finance marketing recession By Matthew Carlton

ASIA-PACIFIC - Financial institutions are strengthening communications, but are they doing enough to win back consumers?

Social media given the cold shoulder by retail banks : Ovum
banks By Staff Reporters

MELBOURNE – Ovum, the technology arm of market analyst Datamonitor, has disclosed in a report that most retail banks have not adopted social media as a primary tool to engage with its customers.