CAMPAIGN SPOTLIGHT: Overbranded banks, financial thought leadership, the 'trust deficit'

HONG KONG - Gratuitous, self-defeating and annoying overbranding by banks is aggravating the loss of trust from customers, but developing thought leadership may buck the trend while at the same time social-media marketing is slowly catching on in the highly regulated financial services industry, according to speakers at Campaign's Finance Spotlight conference Thursday in Hong Kong.

by Jenny Chan 陳詠欣

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