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financial

A quest for levity amid mid-life financial pressures

financial game creative loans midkey By Ad Nut

Independent agency Game Creative's inaugural film for Australian home equity loan provider Midkey injects humour and hope for those feeling stuck in a mid-life debt trap.

Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilizes’

ai alphabet earnings financial google By Jessica Heygate

Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency

S4 stutters as clients pull back in May and June

financial martin sorrell results s4 By Daniel Farey-Jones

Content practice continues to experience weakness.

How Citi discovered 'True Worth' through brand storytelling

branding financial By Danielle Long

Citi’s latest campaign is driving three in every four new digital clients. Mylene Ong, head of digital sales and marketing at Citi Singapore, shares how the pivot to brand purpose has delivered big results.

Marketers expected to scrutinize partner contracts post-SVB collapse

financial By Campaign US Staff

Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.

Dentsu's organic growth slips in 2022 on flat revenue in its home market

Dentsu earnings financial q4 By Robert Sawatzky

Covid-related weakness in China offset resilience in European markets during the second half of the year.

Dentsu continues strong growth trajectory in Q2

Dentsu earnings financial q2 By Robert Sawatzky

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.

S4 Capital cuts earnings by up to 5% after ‘unacceptable’, ‘embarrassing’ audit issue

financial martin sorrell pwc results s4 By Gideon Spanier

Financial results have now been published having been postponed twice.

S4 Capital audit delay: what stock market analysts are saying

financial martin sorrell pwc results s4 By Ida Axling

Analysts warn of continued pressure on S4 Capital's share price after the company postponed the publication of its 2021 financial results.

'We wanted to make a statement': reflections on Abrdn's rebrand campaign

financial rebrand rebranding exercises By Imogen Watson

People like to scoff at change, so why would Abrdn be any different?

Dentsu posts stronger 2021 earnings than expected

Dentsu earnings financial hiroshi igarashi q4 By Robert Sawatzky

Transformation and ecommerce services helped boost underlying profit 44% as Dentsu sets aside a new fund for acquisitions.

Tencent profits drop 13% as media ad revenue suffers

financial tencent

A plummet in Tencent's media advertising revenues pulled down its total profit to its lowest point this year.

Reimagining data to help Asia’s unbanked: Experian CMO

data financial inclusion By Faaez Samadi

Sisca Margaretta of Experian explains how the company’s secure use of innovative data has changed lives in Southeast Asia.

Publicis Groupe reports growth, despite poor APAC performance

financial performance publicis groupe results revenue By Emily Tan

APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.

Publicis returns to organic growth in second quarter

financial performance Publicis By John Harrington

Organic revenue grew 0.8 percent despite weak FMCG sector.

DBS and Visa top Singapore fintech lab ranking

financial r3 By Robert Sawatzky

R3 visited eight labs as part of Singapore’s first Fintech Festival

WPP enjoys record year; net profit leaps 20.6 percent

financial results wpp By Emily Tan

Even after the sharp depreciation of the pound sterling is taken into account, the group’s profits after tax are up 7.2 percent.

Capitalising on the tearjerker viral video

advertising financial marketing thailand By Staff Writer

Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.

AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity

asia financial marketing media By Campaign Asia-Pacific

Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".

Lars Hamberg: Digital entrants a tremendous threat to financial old guard

banks big data financial marketing media By Campaign Asia-Pacific

"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"

BNP Paribas' Michelle Toy talks diversity and localisation

campaign financial marketing media By Campaign Asia-Pacific

Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.

FSM highlights: Top financial marketers gather in Hong Kong

campaign financial marketing By Campaign Asia-Pacific

Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.

5 headache-inducing problems for financial marketers

financial marketing By Emily Tan

Senior financial marketers are fully aware of what makes great content for their target audiences, but the hurdles they have to overcome include multi-market regulations, resources and stakeholder buy-in.

8 things financial-service marketers need to start innovating

apac asia banking banks financial marketing By Staff Reporters

HONG KONG - Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.

Yahoo posts modest increase in search, pulls out of Korea

financial korea report yahoo By Emily Tan

GLOBAL - In the third quarter of the year, Yahoo posted an 11 per cent growth in search revenue minus traffic acquisition costs (TAC) and display grew 0.5 per cent ex-TAC compared with 3Q2011.

CAMPAIGN SPOTLIGHT: Overbranded banks, financial thought leadership, the 'trust deficit'

b2b banks finance financial marketing media By Jenny Chan 陳詠欣

HONG KONG - Gratuitous, self-defeating and annoying overbranding by banks is aggravating the loss of trust from customers, but developing thought leadership may buck the trend while at the same time social-media marketing is slowly catching on in the highly regulated financial services industry, according to speakers at Campaign's Finance Spotlight conference Thursday in Hong Kong.