True

financial

A quest for levity amid mid-life financial pressures

financial game creative loans midkey By Ad Nut

Independent agency Game Creative's inaugural film for Australian home equity loan provider Midkey injects humour and hope for those feeling stuck in a mid-life debt trap.

Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilizes’
ai alphabet earnings financial google By Jessica Heygate

Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency

S4 stutters as clients pull back in May and June
financial martin sorrell results s4 By Daniel Farey-Jones

Content practice continues to experience weakness.

How Citi discovered 'True Worth' through brand storytelling
branding financial By Danielle Long

Citi’s latest campaign is driving three in every four new digital clients. Mylene Ong, head of digital sales and marketing at Citi Singapore, shares how the pivot to brand purpose has delivered big results.

Marketers expected to scrutinize partner contracts post-SVB collapse
financial By Campaign US Staff

Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.

Dentsu's organic growth slips in 2022 on flat revenue in its home market
Dentsu earnings financial q4 By Robert Sawatzky

Covid-related weakness in China offset resilience in European markets during the second half of the year.

Dentsu continues strong growth trajectory in Q2
Dentsu earnings financial q2 By Robert Sawatzky

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.

S4 Capital cuts earnings by up to 5% after ‘unacceptable’, ‘embarrassing’ audit issue
financial martin sorrell pwc results s4 By Gideon Spanier

Financial results have now been published having been postponed twice.

S4 Capital audit delay: what stock market analysts are saying
financial martin sorrell pwc results s4 By Ida Axling

Analysts warn of continued pressure on S4 Capital's share price after the company postponed the publication of its 2021 financial results.

'We wanted to make a statement': reflections on Abrdn's rebrand campaign
financial rebrand rebranding exercises By Imogen Watson

People like to scoff at change, so why would Abrdn be any different?

Dentsu posts stronger 2021 earnings than expected
Dentsu earnings financial hiroshi igarashi q4 By Robert Sawatzky

Transformation and ecommerce services helped boost underlying profit 44% as Dentsu sets aside a new fund for acquisitions.

Tencent profits drop 13% as media ad revenue suffers
financial tencent

A plummet in Tencent's media advertising revenues pulled down its total profit to its lowest point this year.

Reimagining data to help Asia’s unbanked: Experian CMO
data financial inclusion By Faaez Samadi

Sisca Margaretta of Experian explains how the company’s secure use of innovative data has changed lives in Southeast Asia.

Publicis Groupe reports growth, despite poor APAC performance
financial performance publicis groupe results revenue By Emily Tan

APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.

Publicis returns to organic growth in second quarter
financial performance Publicis By John Harrington

Organic revenue grew 0.8 percent despite weak FMCG sector.

DBS and Visa top Singapore fintech lab ranking
financial r3 By Robert Sawatzky

R3 visited eight labs as part of Singapore’s first Fintech Festival

WPP enjoys record year; net profit leaps 20.6 percent
financial results wpp By Emily Tan

Even after the sharp depreciation of the pound sterling is taken into account, the group’s profits after tax are up 7.2 percent.

Capitalising on the tearjerker viral video

advertising financial marketing thailand By Staff Writer

Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.

AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
asia financial marketing media By Campaign Asia-Pacific

Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".

Lars Hamberg: Digital entrants a tremendous threat to financial old guard
banks big data financial marketing media By Campaign Asia-Pacific

"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"