Danielle Long

Saviour narrative vs real life: Natalie Lam on creativity in Asia

Creativity in Asia is globally misunderstood, says the Publicis CCO for APAC, who wants Asian agencies to stop producing work that feeds a saviour narrative and instead unleash their experimental and innovative spirit.

How Citi discovered 'True Worth' through brand storytelling

Citi’s latest campaign is driving three in every four new digital clients. Mylene Ong, head of digital sales and marketing at Citi Singapore, shares how the pivot to brand purpose has delivered big results.