Campaign Asia

But what does it all actually mean?

Chinese consumers are increasingly prioritising quality over cost savings in household purchases.

Increasingly demanding clients, diverse responsibilities and longer hours have seen an exodus of talent from media agencies.

Chinese consumers are complex, confident shoppers, who enjoy purchasing online, while having a strong desire for aspiration brands.

Mainland banks are swiftly embracing competitive concepts in the battle for customers.

The fast adoption of smartphones and tablets is fuelling growth of mobile TV and offering greater potential to engage with consumers.

Technology has transformed the creative arts. However, writes Craig Davis, it has also caused some confusion about the pervasiveness of true talent.

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