CMO Stuart A. Spencer breaks down the insurer's latest campaign film and why he believes shifting consumer attitudes towards health is key to making a lasting brand impact.
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aia
Beyond buzzwords – Moving purpose from marketing to the centre of every business
aia
buzzwords
cannes
cannes lions international festival of creativity
marketing
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
How AIA is changing behavior through communication
aia
stuart spencer
wellness
AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
Asia-Pacific Power List 2025: Stuart A Spencer, AIA
aia
apac
asia
asia pacific
cmo
marketing
power list
stuart spencer
The heartbeat behind AIA's purpose-driven wellness push, Spencer is not merely reshaping the financial institution's storied brand, but eliciting wider behaviour changes for the good.
AIA’s CMO breaks down new campaign that redefines 'health'
aia
forsman bodenfors
health
stuart spencer
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
Asia-Pacific Power List 2024: Stuart A Spencer, AIA
aia
apac
asia
asia pacific
cmo
marketing
power list
Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.
Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience
aia
gaming
roblox
technology
The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
aia
branding
football
marketing
sports marketing
stuart spencer
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.
Asia-Pacific Power List 2022: Stuart A Spencer, AIA
aia
cmo
power list
A veteran in the insurance space, Spencer claims his spot in the Power List for the fifth consecutive year, a testament to his sharp marketing acumen and digital-first approach.
Stuart Spencer: What is the role of the insurance industry in influencing positive social change?
aia
stuart spencer
The group CMO of AIA on moving insurance "from a grudge to a nudge".
Asia-Pacific Power List 2021: Stuart A Spencer, AIA
aia
apac
asia
asia pacific
cmo
marketing
power list
Spencer has overseen significant growth in brand equity for the insurer, but also pushed it to digitise its offerings to aid consumers and partners.
Bending it like Beckham and living healthier, better, longer lives
aia
Insurer AIA brings iconic footballer David Beckham and club Tottenham Hotspurs together in a purpose-driven campaign that will give them—and us—answers to nagging wellness questions.
AIA shows Malaysia the 'Ong-ly way' to prosper
aia
CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.
AIA issues wakeup call about Asia's 'sleep sacrifice'
aia
BBDO
stuart spencer
New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.
“We want to be 100 years young”: AIA CMO
100
aia
cmo
stuart spencer
The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.
Stanchart falls behind other banks, AIA finishes first in insurers
aia
banks
financial services
hsbc
mastercard
visa
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
Hate your job? Maybe you're suffering from '700-day itch'
aia
Leo Burnett
malaysia
recruitment
AIA and Leo Burnett create easily the most entertaining recruitment video Ad Nut has ever seen.