AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
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stuart spencer
How AIA is changing behavior through communication
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stuart spencer
wellness
Asia-Pacific Power List 2025: Stuart A Spencer, AIA
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stuart spencer
The heartbeat behind AIA's purpose-driven wellness push, Spencer is not merely reshaping the financial institution's storied brand, but eliciting wider behaviour changes for the good.
AIA’s CMO breaks down new campaign that redefines 'health'
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forsman bodenfors
health
stuart spencer
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
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branding
football
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sports marketing
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With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.
Stuart Spencer: What is the role of the insurance industry in influencing positive social change?
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stuart spencer
The group CMO of AIA on moving insurance "from a grudge to a nudge".
AIA issues wakeup call about Asia's 'sleep sacrifice'
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BBDO
stuart spencer
New work through BBDO Singapore highlights the positive impact of getting just one more hour of shuteye.
“We want to be 100 years young”: AIA CMO
100
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cmo
stuart spencer
The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.
Plainly powerful? AIA debuts a straightforward brand promise (and a new video with David Beckham)
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BBDO
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From ''The real life company' to 'Healthier, longer, better lives'.