When every word counts, ditch the corporate speak
Today’s audiences want clarity and connection — not prepackaged responses.
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Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
Beyond buzzwords – Moving purpose from marketing to the centre of every business
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).