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Cathay flies over Hong Kong's former airport for nostalgic stunt
airlines aviation cathay cathay pacific cx8100 hong kong kai tak By Staff Reporters

A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.

Japan Airlines campaign ropes in Liverpool football stars
airlines football jal japan airlines jellyfish liverpool fc sports By Staff Reporters

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

Why international airlines want a piece of Air India’s chatbot technology
ai airlines chatbot generative ai india By Shawn Lim

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.

Is this Malaysia Airlines campaign delusional?

airlines By Ad Nut

In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.

Brand Health Check: Can Cathay Pacific soar again?
airlines brand health check cathay pacific travel By Matthew Keegan

Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?

Airlines need to set new expectations amid high travel volumes
airlines travel By Sabrina Sanchez

People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.

72andsunny lands United Airlines global creative account
airlines creative pitch By Alison Weissbrot

The airline put its creative account up for review in February.

Travel marketing under COVID-19: Is there any point?
airlines hotels travel By Matthew Keegan

We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.

How AirAsia manages brand partnerships through events
airasia airlines sports By Surekha Ragavan

We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.

Mileslife's debut in HK unites 16 air-mile schemes (but not Marco Polo Club)
airlines hong kong rewards By Jenny Chan 陳詠欣

Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.

Higher travel costs in 2019: Global Travel Forecast
airlines hotels travel By Charlotte Flach

Hotel prices to rise 3.7% and flights 2.6%, caused by a buoyant global economy and rising oil prices, says report by GBTA and CWT.

How brands use VR to bring destinations to life
airlines hotels marriott By Antony Lawrence

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

Asia’s first in-flight conference takes off
airlines By Surekha Ragavan

The High Altitude Conference saw speakers take over the in-flight PA for engaging sessions with delegates.

Malaysia Airlines introduces bookings via FB Messenger
airlines malaysia By Surekha Ragavan

The airline is rolling out digital initiatives to keep up with passenger habits.

‘Six-way adjustable headrests’ in new Singapore Airlines fleet
airlines singapore airlines By Staff Writer

The world's first Boeing 787-10 aircraft will feature a host of new features for business and economy class passengers.

Short-term 'sugar rush' can seduce marketers
airlines cathay pacific cx By Staff Reporters

Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.

Mitsubishi taps Critical Mass as first global digital agency
airlines cathay pacific By Matthew Chapman

Agency tasked with "developing a new digital ecosystem" for Mitsubishi’s global customer base.

JAL promises to be on time, but is that enough?
airlines branding jal mc saatchi By David Blecken

The Japanese carrier's new global branding work is reassuring but flat.

Could data and humanity have saved United Airlines?
airlines pr By Charles Lankester

Charles Lankester, at Ruder Finn Asia, explores the four things the embattled airline could have done to avert what has developed into a massive PR disaster.

Airline industry social-media trends and top content
airlines marketing travel By Ranjani Raghupathi

Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.