Publicis merges SapientNitro and Razorfish to create SapientRazorfish
SapientNitro chief executive Alan Wexler will become chief executive at newly formed SapientRazorfish.
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The 10 best ads in Apple's 40-year history
Apple has come a long way since its first advert 40 years ago. Here, the ten best ads that have helped define the brand.
Facebook tests ads mid-video to open up further revenue streams
Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its platform.
Mastercard signs up as first global sponsor of League of Legends esport
Three-year deal is the first for the Riot Games title.
Cheil Europe relaunches with customer experience proposition
Restructure will create five divisions within the group.
Publicis Media launches global commerce practice
Unit will include regional commerce leads in the Americas, EMEA and APAC regions, while also overseeing commerce specialists within the individual networks.
Spark Foundry promotes Chris Boothe to vacant global brand president role
Chris Boothe, CEO of Spark Foundry USA has taken on the additional post of global brand president for the network.
Mitsubishi taps Critical Mass as first global digital agency
Agency tasked with "developing a new digital ecosystem" for Mitsubishi’s global customer base.
Fetch countersues Uber after being accused of click fraud in mobile ads
Fetch claims that to date Uber has not paid more than US$19 million worth of invoices issued by Fetch for services rendered in 2017.
WPP's Kantar merges four brands into one consultancy
Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail will cease to exist as brands in favour of the Kantar Consulting masterbrand.
M&C Saatchi creative chief sparks diversity debate
A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.
TV industry starts global initiative to prove medium's power
The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.
Unilever appoints R/GA to global deodorant brief
GLOBAL - Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand.
Twitter allows advertisers to tap into users' email addresses to improve targeting
Twitter is now allowing advertisers to target its users with promoted tweets based on information gathered from people's email addresses.
Facebook eyes expansion of Home to Apple and Microsoft phones
GLOBAL - Facebook is in talks with Apple and Microsoft about bringing a version of its Home mobile software to phones running on iOS and Windows Phone, according to reports.
Samsung unveils full star-studded football squad for match against 'alien invaders'
Samsung has created a film to reveal the full 13-man squad for its Galaxy football team, ahead of a winner-takes-all match against aliens on a "virtual football pitch".
How British American Tobacco sells nicotine to young people
n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.
Blackberry launches global campaign: People of action
GLOBAL - BlackBerry has launched a multi-million dollar global campaign pushing its smartphones and tablets with creative celebrating 'people of action'.
CSR departments are redundant, says Unilever's Keith Weed
GLOBAL - Brands should build corporate social responsibility (CSR) into all their working practices rather than have standalone CSR departments, according to Keith Weed, Unilever chief marketing officer.