True

jal

Japan Airlines campaign ropes in Liverpool football stars
airlines football jal japan airlines jellyfish liverpool fc sports By Staff Reporters

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

Marketing's role in doubling JAL's international business
jal By David Blecken

With a newly formed global department, Japan Airlines is aiming for greater brand consistency and service innovation.

JAL promises to be on time, but is that enough?
airlines branding jal mc saatchi By David Blecken

The Japanese carrier's new global branding work is reassuring but flat.

Japan Airlines hires M&C Saatchi for new global positioning
jal japan airlines mc saatchi tokyo 2020 By David Blecken

The airline is looking for greater differentiation in the US, Europe and Asia.

Brand Health Check...JAL needs to look beyond short-term cost cuts
airlines branding interbrand jal japan

Even by the current standards of the airline industry, Japan Airlines (JAL) is suffering.