Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
True
interbrand
Apple keeps crown as world’s top brand, even as value slips
100
brand value
interbrand
top brands
Apple's brand value dips for the first time in 25 years: Interbrand report
apple
brand value
interbrand
Nvidia, Pandora, Range Rover, and—making history—the Jordan brand join Interbrand's ranking this year. This marks the first time a personality-driven brand has earned a spot on the list.
Best Global Brands 2023: Apple retains top spot while total brand growth slows significantly
interbrand
Best Global Brands 2023: Apple retains top spot while total brand growth slows significantly.
Tata Consultancy Services most valuable Indian brand: Interbrand
interbrand
Interbrand India has released its 2023 ‘Best Indian Brands Report'
Chinese brands face headwinds amid global growth ambitions
china
interbrand
The total value of the top 50 brands in China increased by 15% in 2018.
Automotive brands fly the flag for Japan in Interbrand ranking
interbrand
Toyota makes a decade as Japan's most valuable export, according to Interbrand's Best Global Brands ranking.
B2B brand transition proves tough for Canon and Panasonic: Interbrand
branding
honda
interbrand
nissan
sony
A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.
Interbrand eyes further growth in ASEAN with expanded service offerings, promotes Jonathan Bernstein to lead Singapore operations
interbrand
SINGAPORE - Interbrand, the world’s leading brand consultancy, today announced the promotion of Jonathan Bernstein as General Manager of its Singapore office, with Tristan Ramsdale assuming the role of Executive Director of Brand Strategy.
Interbrand NZ appoints Mark Jenner as Managing Director
interbrand
Global brand strategy and design agency Interbrand has appointed Mark Jenner as Managing Director of its New Zealand operation, with effect from 30 March 2015.
Interbrand elevates executive leadership in Greater China
interbrand
Interbrand, the world’s leading brand consultancy, today announced that it has promoted two of its key leaders in China. These individuals will play crucial roles in building the strategic and creative vision of the firm in Shanghai and across greater China.
Interbrand India wins prestigious L&T assignment
interbrand
MUMBAI - Joining a client roster that includes Mahindra, Godrej, Bajaj Auto, PepsiCo, Etisalat, Interbrand India is pleased to announce that it has begun consulting for the infrastructure major L&T.
Wrigley uses celebrity cats and camels in summer campaign
hong kong
interbrand
Wrigley Hong Kong has launched a summer campaign for its Extra and Eclipse brands using its 'Sunbathing Camel' mascot, classic cartoon character Garfield and local celebrity cat Tsim Tung Brother Cream—as well as a new tin design and free Asia Miles—to generate consumer excitement.
Interbrand’s global chief strategy officer relocates to China
interbrand
LONDON - Interbrand, the world’s leading brand consultancy, announced today that its Global Chief Strategy Officer, Leslie Butterfield, is relocating to Shanghai, China.
BRAND HEALTH CHECK: Sharp needs to rediscover its edge
asia
brand health check
branding
interbrand
japan
marketing
tv
The Japanese electronics brand is cutting back staff and selling assets in order to survive.
Interbrand Sydney makes new hires, promotions, following growth
appointments
interbrand
SYDNEY - Branding consultancy Interbrand Sydney has appointed Douglas Nash as strategic director and Rebecca Lester as strategist.
Toyota crowned 'best global green brand' by Interbrand
interbrand
GLOBAL – Toyoto has retained the top spot on Interbrand’s list of the world's 'best green brands' in 2012.
Interbrand promotes Thomas Chen to Shanghai MD
interbrand
pepsi
shanghai
SHANGHAI - Interbrand Shanghai, branding company under OMG, has promoted Thomas Chen to the newly created MD role of Shanghai office, effective today.
Interbrand appoints new global director of brand valuation
brand
interbrand
LONDON - Brand consultancy Interbrand has appointed Michael Rocha as global director of brand valuation, based at the company's London office.
Karen Burke appointed as global chief communications officer for Interbrand
interbrand
NEW YORK - Interbrand has officially appointed Karen Burke as global chief communications officer, to oversee marketing at all 40 of its global offices.
Samsung was driven by Sony failings - and look at it now
interbrand
opinion
samsung
sony
Craig Briggs, managing director at Brandimage Asia, on Samsung's decision to challenge Sony as a top tier brand almost ten years ago and how they managed to pull it off.
Brand Health Check...JAL needs to look beyond short-term cost cuts
airlines
branding
interbrand
jal
japan
Even by the current standards of the airline industry, Japan Airlines (JAL) is suffering.
Brand Health Check... Has GM's Hummer passed its sell-by date?
interbrand
Leo Burnett
Hummer, for so long a symbol of US manufacturing, may soon be Chinese.