Wild dogs and business alike need to brand for survival
Craig Briggs, managing director at Brandimage Asia, examines the benefits of re-branding and changing perceptions to get closer to your consumers.
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Celebrities repel consumers, but advertisers still love them
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Celebrities repel consumers, but advertisers still love them
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Celebrities repel consumers, but advertisers still love them
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Coca-Cola deserves plaudits for adopting LOHAS position
Craigs Briggs, MD of Brandimage Asia, applauds Coca-Cola for their award-winning 'Crush-Eco' bottle in Japan.
Toyota finds itself humbled, embarrassed and damaged
Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.
Opinion... What if our 'rock star' tutors have an Oasis moment?
In the West, scholastic tutors are generally regarded as a necessary resource for students who are somehow learning challenged.
Samsung was driven by Sony failings - and look at it now
Craig Briggs, managing director at Brandimage Asia, on Samsung's decision to challenge Sony as a top tier brand almost ten years ago and how they managed to pull it off.
Craig Briggs' New Year's resolutions for the industry
Craig Briggs, managing director of Brandimage Asia, boldly suggests a few New Year's resolutions for the marketing and advertising industry as we bid 2009 farewell.
Opinion... Downturn has changed the way we think about brands
The Great Recession has touched everyone, across geographies, cultures and economic circumstances.
Opinion... Creative industry awash with shockingly untrained juniors
The global recession is posing significant challenges for creative industries.