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Toyota and Honda unite on Thai road safety campaign

honda By Staff Reporters

Deadly crash statistics have done what market forces rarely do: unite Toyota and Honda. With Hakuhodo, the rivals have teamed up on a road safety campaign.

Nothing you buy will ever break again and Honda makes it hurt

honda By Ad Nut

Because when your gear refuses to die, the only thing left to replace is your expectations.

Indonesia's top 50 brands 2025

campaign 360 2025 campaign360 honda pureprofile samsung top 50 brands top50brands traveloka By Matthew Keegan

See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.

Brand Health Check: Can Honda recharge?

brand brand health check electric vehicles honda By Rahul Sachitanand

The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.

Honda's wimpy electric car campaign shows us a car industry facing a precipice

honda marketing By Nicolas Roope

New product categories should be crystal clear in content and radical in form.

Here's how three auto brands are staying relevant during the COVID-19 pandemic

honda By Rahul Sachitanand

Rolls-Royce, Volvo Cars and Honda Cars are using emotion and working directly with consumers and employees to stay connected.

Top Japanese auto brands hold lead over luxury, Asian rivals

cars honda By Robert Sawatzky

Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.

The category killers: Top brands in food, cars, luxury, streaming

Chanel honda netflix By Faaez Samadi

Nestlé and Chanel are among the brands dominating in their categories this year.

B2B brand transition proves tough for Canon and Panasonic: Interbrand

branding honda interbrand nissan sony By David Blecken

A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.

Honda trades in CEO for younger model

asia brand health check honda japan By Staff Reporters

BRAND HEALTH CHECK: The challenges are plenty, but can a new, low-profile CEO help restore Honda’s former glory?

Leo Burnett creates a dreamy TVC for a new Honda

honda Leo Burnett By Matthew Miller

AUSTRALIA - Time cops and a talking dog feature in a surreal but compelling TVC by Leo Burnett for the launch of Honda's new HR-V model.

Honda Jazz brings back the drive-in cinema

honda leo By Adrian Peter Tse

AUSTRALIA – Promoting its Jazz model, Honda is launching an activation based on inviting people to a pop-up cinema event where they can sit in a Jazz with their legs stretched out.

Cannes preview: Asia’s best in the Lions’ den

google honda By Emily Tan

With the Cannes Lions International Festival of Creativity just around the corner, we look at the top contenders.

DraftFCB to shut down Melbourne office after losing Honda account to Leo Burnett

honda Leo Burnett By Emily Tan

MELBOURNE - Following the loss of decade-long client Honda to Leo Burnett Melbourne last week, Draftfcb is planning to shutter its Melbourne office.

DDB China launches experimental online test-drive for Shanghai Volkswagen

honda By Benjamin Li

SHANGHAI - As part of an experimental marketing push, DDB China Group has developed a ‘digital journey’ for Volkswagen’s Tiguan that aims to increase customer interaction by enabling potential buyers to experience the advanced functions of the new Tiguan 2012 Edition online.