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Toyota and Honda unite on Thai road safety campaign
honda By Staff Reporters

Deadly crash statistics have done what market forces rarely do: unite Toyota and Honda. With Hakuhodo, the rivals have teamed up on a road safety campaign.

Nothing you buy will ever break again and Honda makes it hurt
honda By Ad Nut

Because when your gear refuses to die, the only thing left to replace is your expectations.

Indonesia's top 50 brands 2025
campaign 360 2025 campaign360 honda pureprofile samsung top 50 brands top50brands traveloka By Matthew Keegan

See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.

Brand Health Check: Can Honda recharge?
brand brand health check electric vehicles honda By Rahul Sachitanand

The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.

Honda's wimpy electric car campaign shows us a car industry facing a precipice
honda marketing By Nicolas Roope

New product categories should be crystal clear in content and radical in form.

Here's how three auto brands are staying relevant during the COVID-19 pandemic
honda By Rahul Sachitanand

Rolls-Royce, Volvo Cars and Honda Cars are using emotion and working directly with consumers and employees to stay connected.

Top Japanese auto brands hold lead over luxury, Asian rivals
cars honda By Robert Sawatzky

Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.

The category killers: Top brands in food, cars, luxury, streaming
Chanel honda netflix By Faaez Samadi

Nestlé and Chanel are among the brands dominating in their categories this year.

B2B brand transition proves tough for Canon and Panasonic: Interbrand
branding honda interbrand nissan sony By David Blecken

A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.

Honda trades in CEO for younger model
asia brand health check honda japan By Staff Reporters

BRAND HEALTH CHECK: The challenges are plenty, but can a new, low-profile CEO help restore Honda’s former glory?

Leo Burnett creates a dreamy TVC for a new Honda
honda Leo Burnett By Matthew Miller

AUSTRALIA - Time cops and a talking dog feature in a surreal but compelling TVC by Leo Burnett for the launch of Honda's new HR-V model.

Honda Jazz brings back the drive-in cinema
honda leo By Adrian Peter Tse

AUSTRALIA – Promoting its Jazz model, Honda is launching an activation based on inviting people to a pop-up cinema event where they can sit in a Jazz with their legs stretched out.

Cannes preview: Asia’s best in the Lions’ den
google honda By Emily Tan

With the Cannes Lions International Festival of Creativity just around the corner, we look at the top contenders.

DraftFCB to shut down Melbourne office after losing Honda account to Leo Burnett
honda Leo Burnett By Emily Tan

MELBOURNE - Following the loss of decade-long client Honda to Leo Burnett Melbourne last week, Draftfcb is planning to shutter its Melbourne office.

DDB China launches experimental online test-drive for Shanghai Volkswagen
honda By Benjamin Li

SHANGHAI - As part of an experimental marketing push, DDB China Group has developed a ‘digital journey’ for Volkswagen’s Tiguan that aims to increase customer interaction by enabling potential buyers to experience the advanced functions of the new Tiguan 2012 Edition online.

Sean Chang, president of Dentsu-Kuohua Taiwan, resigns

honda unilever By Benjamin Li

TAIPEI - Sean Chang, who joined Dentsu-Kuohua Taiwan as its first local president in March 2011, has resigned and will be leaving on 31 July.

Honda CRV calls creative pitch in Taiwan
honda taiwan By Benjamin Li

TAIPEI - Honda CR-V, the most popular sports-utility vehicle in Taiwan, has invited three agencies to a creative pitch. Agencies tipped to be involved are ADK, Dentsu Kuohua and Hakuhodo.

Honda Australia champions sound in new Civic campaign
australia honda By Staff Reporters

SYDNEY - Honda Australia, in partnership with Draftfcb, is gearing up for the 11 March release of a TVC based on a track composed of sounds created by its new Civic model.

Dentsu-Kuohua Taiwan appoints Sean Chang as president
advertising honda OMD UM By Benjamin Li

TAIPEI - Dentsu-Kuohua Taiwan has appointed 20-year advertising veteran Sean Chang as president, effective 7 March.

Dentsu drives new Honda Accord campaign in India
automotive Dentsu honda By Staff Reporters

INDIA - Dentsu has launched a campaign for Honda Accord in India, positioning the car as the perfect mix of performance and comfort.

Fortune Ad wins creative, media duties for three more Honda brands
honda By Angelia Seetoh

JAKARTA – Fortune Ad has picked up three more accounts under the Astra Honda brand, including Scoopy scooters.

Honda Motorcycles appoints OMD in Indonesia

BBDO honda indonesia OMD By Staff Reporters

JAKARTA - Cesar Munar (pictured), CEO of OMD Indonesia, has announced the agency’s appointment as Honda Motorcycle’s media agency for its Mega Pro range.

"Transparency, humility and action" suggests PR industry following Honda recall
honda pr By Benjamin Li

GLOBAL - Japan's car industry is grabbing headlines for the second this year as Honda confirms it is recalling more than 380,000 vehicles to fix a problem with the ignition switch.

Honda Jazz asks how much can you pack in a hatchback
australia automotive campaign digital honda By Jane Leung

The petite hatchback model Honda Jazz has launched a digital campaign in Australia to demonstrate the size of its interior with the help of a new character and Facebook.

Honda | Around & About | Australia
australia automotive campaign honda australia automotive campaign honda

Honda Australia and DraftFCB Melbourne transport the audience to an imaginary wonderland in the latest TVC for the Honda CR-V model.

Honda Jazz | Imagination | Australia
automotive campaign honda automotive campaign honda

Honda Jazz in Australia has released its 'Imagination' TV ad using 1.4 million virtual 'mega bloks'.

Hero Honda | Twister | India
automotive campaign honda india automotive campaign honda india

Hero Honda's Karizma ZMR motorbike is the ultimate boy's toy in India, launching with a TV campaign featuring Bollywood mega-star Hrithik Roshan.

Honda | Honda Environmental | Australia
automotive campaign honda automotive campaign honda

Honda is shifting its focus to sustainability and environmental concern in 2009.

Honda | Around & About | Australia
australia automotive campaign honda australia automotive campaign honda

Honda Australia and DraftFCB Melbourne transport the audience to an imaginary wonderland in the latest TVC for the Honda CR-V model.

Honda Jazz | Imagination | Australia
automotive campaign honda automotive campaign honda

Honda Jazz in Australia has released its 'Imagination' TV ad using 1.4 million virtual 'mega bloks'.

Toyota quits Formula One after seven years
automotive honda sponsorship sport By Kenny Lim

GLOBAL - Toyota is to disband its Formula One (F1) team because of "severe" economic conditions, making it the second major Asian car brand to pull out of the sport in the past year.

Sector Insight... Japanese duo battle for Indonesia's bike sector
automotive honda indonesia By Glenn Smith

Honda and Yamaha are spending aggressively to maintain their dominance of the motorcycle category.

Hero Honda | Twister | India
automotive campaign honda india automotive campaign honda india

Hero Honda's Karizma ZMR motorbike is the ultimate boy's toy in India, launching with a TV campaign featuring Bollywood mega-star Hrithik Roshan.

15 agencies shortlisted for Honda's motorcycle brands
advertising automotive honda indonesia By Asiya Bakht

JAKARTA - Astra Honda Motor (AHM), a unit of Indonesia's largest automotive distributor Astra International, which previously invited five agencies to pitch for its motorcycle business, has revised the list to include ten more agencies.

Honda calls creative pitch in Indonesia
honda By Asiya Bakht

JAKARTA - Astra Honda Motor (AHM), a unit of Indonesia's largest automotive distributor Astra International, has called a creative pitch for its Honda motorcycle brands.

Carat Philippines scoops Honda Civic
carat honda By Kenny Lim

MANILA - Honda Cars Philippines has appointed Carat as media agency for the campaign promoting the Civic model, after a three-way battle with MEC and Brand Media Ideas.

Brawn and Virgin create history in F1
entertainment honda sponsorship sport By Kenny Lim

MELBOURNE - The newly formed Brawn team's stunning one-two finish in the Australian GP of the 2009 Formula One season has thrown up a marketing coup for its new sponsor, the Virgin Group.

Honda | Honda Environmental | Australia
automotive campaign honda automotive campaign honda

Honda is shifting its focus to sustainability and environmental concern in 2009.

RBS abandons sponsorship of Formula One
financial services honda marketing sponsorship sport By Kenny Lim

LONDON - Following similar pullouts by Honda and ING, troubled UK bank RBS is set to pull its sponsorship of the Formula One motor sport.

Perspective... Will Formula One pull through its financial crisis?
honda By Atifa Hargrave-Silk

Formula One is in crisis. The sport has lost nearly US$100 million in sponsorship - and that figure doesn't even include the departure of nine brands that partnered with the moribund Honda team.

Downturn drives home the green auto agenda
automotive honda nielsen By Glenn Smith

Growth in car sales in Asia is beginning to drop, but changing consumer attitudes may signal a new opportunity for car brands which are gentler on the environment and the pocket.

Honda hands new project to Dentsu Indio
account win advertising agency automotive Dentsu honda tbwa By Asiya Bakht

MANILA - Honda has appointed Dentsu Indio to handle a project account for the launch of a new car after a three-way pitch that included McCann Erickson and TBWA.

Honda Indonesia looks for agency for motorcycle assignment
advertising agencies automotive creative honda pitching Publicis By Kenny Lim

JAKARTA - Honda is on a lookout for a creative agency in Indonesia for an assignment for its motorcycle business.

Honda seeks green edge with fuel efficiency drive
automotive campaign honda marketing By Kenny Lim

ASIA-PACIFIC - Honda is touting itself as a leader in environmental and energy technologies with the launch of a regional campaign to promote the fuel efficiency of its latest i-VTEC engines.