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Chanel

iPhone, Chanel and Decathlon gain biggest ad awareness in Singapore: YouGov
Chanel decathlon iphone singapore yougov By Staff

The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.

November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
apac advertiser of the month Chanel tabao yougov By Samuel Tan

The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.

Omnicom bags Chanel in global media pitch win
Chanel omnicom wpp By Gideon Spanier

WPP has handled account for two decades.

Chanel invites agencies to pitch in global media beauty parade
Chanel media pitch By Gideon Spanier

WPP created a specialist shop for the client in 2013.

Sustainability bonds become fashionable among fashion brands
Chanel fashion By Minnie Wang

Adrian Cheng's K11 mall joins Chanel and Burberry in issuing a sustainability-linked bond, which commits the company to a renewable-energy goal.

Will Apple ever be able to outdo South Korea’s biggest brands?
apple Chanel netflix samsung visa By David Blecken

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

Taiwan consumers drive FMCG growth despite economic headwinds
apple Chanel samsung taiwan visa By Nielsen

Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.

Chanel could pull plug on Hong Kong show
Chanel fashion hong kong marketing By Ruonan Zheng

Cruise show slated for November faces uncertainty amid continuing protests.

Chanel unexpectedly loses ‘Double C’ trademark infringement case in China
Chanel china By Staff Reporters

A Chinese jewelry shop owner who sells goods with a logo similar to Chanel's "Double C" was not misleading customers, a Guangzhou court ruled.

China's Top 100 Brands: Chanel the most wanted—again
adidas apple Chanel china hm uber By Jenny Chan 陳詠欣

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

Apple regains crown as world's most valuable brand as Facebook value sinks
apple Chanel cocacola google microsoft By Alex Brownsell

Apple has beaten Google to return to the top, with Amazon in third place.

China's top 100 brands for 2018
Chanel china oreo By Jenny Chan 陳詠欣

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

The category killers: Top brands in food, cars, luxury, streaming
Chanel honda netflix By Faaez Samadi

Nestlé and Chanel are among the brands dominating in their categories this year.

How to leverage FOMO for brand storytelling
Chanel snapchat storytelling By Jack Carter

Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.

Dior & Gucci winning the KOL game in China: R3
Chanel china kol r3 report study By Faaez Samadi

Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.

Asia's Top 1000 Brands: Final country rankings released
aia apple Chanel coca cola digital mcdonalds outdoor samsung sony By Jason Wincuinas

Together with global insights firm Nielsen, Campaign Asia-Pacific today released rankings of the top brands in Japan, Taiwan and Thailand. This completes this year's slate of brand rankings in 13 APAC markets, published as part of our exclusive Asia's Top 1000 Brands report.

Weber Shandwick to enhance Ferragamo's perfume brands in China
Chanel pr weber shandwick By Benjamin Li

BEIJING - Weber Shandwick has added Ferragamo Parfums PR AOR to its luxury clientele portfolio with the aim of raising awareness of its various perfumes among digitally sophisticated Chinese consumers.

Chanel renews global WPP partnership with new venture 'PLUS'
Chanel global pitch wpp By Benjamin Li

GLOBAL - After an in-depth global media review, Chanel has decided to renew its collaboration with WPP through a new and dedicated venture called 'PLUS'.

British clothing brand Jack Wills appoints Etymon for awareness in Hong Kong
Chanel By Benjamin Li

HONG KONG - Etymon Communications & Brand Management Consultants has secured the PR retainer for Jack Wills and is tasked with raising the British fashion brand's profile in the city's cluttered smart casualwear market.

Chanel showcases fashion and creative life at avant-garde Guangzhou Opera House
Chanel china By Benjamin Li

Organised in partnership with the Guangdong Museum of Art, a Chanel exhibition curated by Jean-Louis Froment is taking place at the Guangzhou Opera House from 16 January to 3 March. The exhibition centres on Pablo Picasso’s stage backdrop, designed and created by him for the 1924 ballet, Le Train Bleu (The Blue Train). This major work, conserved at the Victoria & Albert Museum in London, has been lent by the museum for this occasion.

LUXURY REPORT: APAC keeps the global luxury market flying
asia brands Chanel luxury marketing By Jenny Chan

While Western markets are undercut by the global recession, demand in the Asia-Pacific region for high-end goods continues its upward trajectory.

Thomas Nolsoee relocates to MEC China as chief strategy officer

Chanel china microsoft By Benjamin Li

SHANGHAI - Long-serving MEC veteran Thomas Nolsoee, from Denmark, has relocated to MEC China to take on the newly-created role of chief strategy officer.

Sharon Dong rejoins Hachette China as deputy GM for 'Psychologies' magazine
Chanel china By Benjamin Li

SHANGHAI - Sharon Dong, former publisher of the Grazia China, the weekly Italian women's lifestyle magazine, has rejoined Hachette China as deputy general manager and publisher for its 'Psychologies' magazine.

Louis Vuitton and Chanel dominate China’s luxury social space
Chanel groupm By Staff Reporters

SHANGHAI – Louis Vuitton (LV) and Chanel are the most talked about luxury brands in Chinese online forums and microblogs (weibo) respectively, according to new research from GroupM and online tracking company CIC.