Samsung appoints Leo Burnett to global Visual Display account
The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.
Choose Campaign site
KFC: A very fcking clever campaign
CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.
Mars consolidates global media planning and buying into MediaCom
The entire global business, including buying for the US and China, is worth $1.8 billion globally and kicks in starting in January.
Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital
Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".
The man behind 'Meet Graham' on his hopes for Cannes Lions 2018
James McGrath, creative chairman of Clemenger BBDO, is hoping for a return to extraordinary thinking from and for brands.
Is the CCO dead? JWT reveals new creative model after axing global role
The Inspiration Council and Futures Council will bring greater diversity to the agency's creative work, says CEO Tamara Ingram.
Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.
Dulux owner AkzoNobel appoints MediaCom to global account
The five-month pitch covered the company’s largest markets, including China, Indonesia and India.
Volvo hires Richard Monturo as global marketing head
GLOBAL - Volvo has hired ad agency executive Richard Monturo as its first head of global marketing, since being acquired by Chinese automotive manufacturer Geely.
Ford unveils first global ad campaign for Focus, Sorrell comments
GLOBAL - Long-standing WPP client Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour".
Apple regains crown as world's most valuable brand as Facebook value sinks
Apple has beaten Google to return to the top, with Amazon in third place.
Kantar intros analytics practice amid WPP sale rumours
The new practice will unify a global network of over 1,500 data scientists, analytics consultants, technologists and data designers.
Geely unveils UK launch plans
SHANGHAI - Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
HSBC hands global marketing role to Chris Clark
GLOBAL - HSBC has reinstated Chris Clark as its top global marketer, following the departure of group head of marketing Tracy Britton earlier this year.
Daimler appoints Publicis for global Mercedes-Benz brief
US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.
Unilever's Keith Weed to put price on trust for tech giants
One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".
Cannes Lions shortens festival, announces 'simplified' awards structure
Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.
Standard Chartered defends Liverpool FC sponsorship
GLOBAL - Banking giant Standard Chartered has defended its record £80m (US$126 million) sponsorship of Liverpool Football Club, despite the Premier League side suffering their worst start to a season for 57 years.
Carlsberg unveils new global brand strategy
GLOBAL - Carlsberg is to overhaul its marketing strategy in a bid to emphasise its heritage and add a greater sense of "essence" to the brand to appeal to a new generation of drinkers.
WPP implements hiring freeze
The group had been expected to hire about 2,000 new employees.
Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'
The S4 Capital founder spoke at a Campaign Breakfast Briefing in London Thursday morning.
Twitter bot sellers probed for pushing 'stolen identities' to celebs
New York's chief prosecutor Eric Schneiderman has opened an investigation into Devumi.
Publicis picks Microsoft to build AI platform Marcel
The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.
Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message
Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.
Continental and United Airlines to create world's largest airline
GLOBAL - US carriers Continental Airlines and United Airlines are merging to create the world's largest airline.
London 2012 launches mascots Wenlock and Mandeville
LONDON - The London Organising Committee of the Olympic Games (LOCOG) has unveiled the mascots for the London 2012 Games.
Mercedes-Benz to create new global strapline
GLOBAL - Mercedes-Benz is looking to develop a new brand strapline to bring together its global communications.
Allianz hires Grey to $100 million global ad account
GLOBAL - Allianz has handed its $100 million global ad account to Grey London following a final pitch against DDB Berlin.
Business Superbrands: Microsoft topples Google to become the leading business brand
GLOBAL - Microsoft has been voted the leading business-facing brand in the world, knocking competitor Google from the number one spot.
P&G CEO Bob McDonald steps down as AG Lafley returns
Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.