The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.
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decathlon
Decathlon relaunches as a global sports brand with focus on 'Wonder'
decathlon
rebranding exercises
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
Sustainable labels: How can fast fashion emerge from an ethical mess?
decathlon
fast fashion
greenwashing
hm
sustainability
With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?
Carousell Group's new ad platform enables advertisers to target its users across the web
adtech
advertising
brands
decathlon
dsp
The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.
Decathlon encourages Singaporeans to disregard rulebooks
decathlon
murderous beasts
ogilvy
singapore
The retailer's first Singapore brand campaign, from Ogilvy, aims to break through people's reluctance to get active using the mantra, 'The first rule is play'.
Samsung and L'Oreal ads found on climate change denial YouTube videos
brand safety
climate change
decathlon
loreal
samsung
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.
How YouTube helped Decathlon drive personal ads at scale
case study
decathlon
personalisation
video
youtube
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
