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Brand Health Check: How can Uniqlo compete with affordable alternatives in China?

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BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

Uniqlo's CIO on its transformation into a digital retailer

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Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.

Brand Health Check: 'Zara's Apprentice' Urban Revivo's future beyond the Chinese market

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BRAND HEALTH CHECK: Chinese fast fashion brand Urban Revivo has skyrocketed to achieve unprecedented popularity in the mainland market over recent years. So, how do branding experts view its success and its potential to tap into overseas markets?

Towering warning of fashion's excesses ahead

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From runways to ruins, fashion's waste summit grows taller by the minute. A new campaign by Wildlings highlights the mountainous problem that is waste couture in under 45 seconds.

Shein, Nike, Adidas questioned over forced labour practices in China

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Sportswear giants Adidas, Nike, along with fast fashion retailers Shein and Temu, have been quizzed by US Senators about the possible use of forced labour in their supply chains.

Mango and other ‘masstige’ brands shutter after struggling in China. Can the US offer hope?

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Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion.

Is fast fashion still in vogue? Shein's reputational issues affect the whole sector

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Fast fashion brand Shein has hit the headlines in the wake of the documentary 'Untold: Inside the Shein Machine', which indicated employee working conditions in some of its factories abroad were worryingly unsafe and ‘exploitative’.

Sustainable labels: How can fast fashion emerge from an ethical mess?

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With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?

Full steam ahead for Shein despite mounting concerns

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Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.

Asia-Pacific consumers see Zara as a luxury brand

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The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Zozo and the new world of apparel marketing

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The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

Fast fashion brands wearing it well with consumers

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Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

Uniqlo's first global campaign asks why we get dressed

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Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign.