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Zara ads banned for featuring models who appear ‘unhealthily thin’
ad ban body image zara By Rob McKinlay

The Advertising Standards Authority called the adverts ‘irresponsible.’

To pull or not to pull?
zara By Tamryn Kerr

In the wake of the controversy surrounding Zara's recent campaign, how can brands avoid such situations and what can they learn from them?

Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention
zara By Bailey Calfee

Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.

Year in Review: Six biggest brand fails of 2023
airasia artificial intelligence elon musk ms zara By Matthew Keegan

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

Zara removes 'Gaza' campaign images and expresses 'regret'
zara By John Harrington

Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding".

Zara campaign criticised for alleged Gaza resemblance
gaza zara By John Harrington

Clothing retailer Zara is receiving backlash and calls for a boycott after posting images from its latest campaign that critics say allude to scenes from the conflict in Gaza.

Can resale programs make fast fashion sustainable? Zara is trying to find out
fast fashion sustainability zara By Lisa Lacy

Fashion retailers face a tricky balance regarding environmental efforts.

Zara distances itself from Hong Kong protests amid Chinese furore over store closure
hong kong zara By Staff Reporters

Zara's Causeway Bay store closure on Monday has made the brand yet another target for Chinese internet users.

Asia-Pacific consumers see Zara as a luxury brand
fast fashion hm luxury Uniqlo zara By David Blecken

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Amazon remains Asia's top online retailer but competition is hot
amazon hm lazada levis online retail taobao Uniqlo zara By Faaez Samadi

Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.

Nike scores big in Chinese KOL competition
nike Uniqlo wechat xiaohongshu zara By Soon Chen Kang 江欣珍

The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.

Fast fashion brands wearing it well with consumers
china fashion fast fashion hm levis luxury Uniqlo zara By Olivia Parker

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

Zara Korea’s price and brand problem
brand health check zara By Staff Reporters

BRAND HEALTH CHECK: The Spanish fashion retailer needs to lower its prices without lowering its brand value

Esprit de corpse? To survive, HK-based brand must become a leader not a follower

hong kong Uniqlo zara By Benjamin Li

HONG KONG - Like the foppish young man in 1960s hit single 'Dedicated follower of fashion', Hong Kong-headquartered retailer Esprit will continue to struggle to be taken seriously if it fails to establish its own identity in the competitive fast-fashion space, branding experts warn.

Greenpeace targets 'toxic' fashion brands; Zara and others respond under pressure
greenpeace zara By Byravee Iyer

GLOBAL - Some fashion brands are responding to the challenge of a campaign launched by environment advocacy group Greenpeace, which calls out fashion brands such as Calvin Klein, Giorgio Armani, Zara, and Victoria’s Secret for purveying "toxic" products.

Hong Kong adspend declined 0.3 per cent in July: admanGo
adspend banking samsung Uniqlo zara By Sophie Chen

HONG KONG - Adspend in Hong Kong held steady in July, despite Samsung increasing its adspend 200 per cent and P&G reducing its spend 17 per cent year-on-year (YOY), according to admanGo's latest adspend report.

Leo Burnett Shanghai nets Jack & Jones' creative in China
china Leo Burnett shanghai zara By Benjamin Li

SHANGHAI - Danish menswear brand Jack & Jones has appointed Leo Burnett Shanghai as its creative AOR in China, and will be charged with creating a major integrated rebranding campaign to inject some freshness to the brand's 'smart causal' look among young Chinese urban men.

Esprit extends media partnership with PHD in Hong Kong and China
american eagle china hong kong phd zara By Benjamin Li

HONG KONG - Home-grown casual wear brand Esprit has partnered with PHD to handle its media account in Hong Kong and China.

Zenith Media scoops C&A’s media account
china media zara By Benjamin Li

SHANGHAI - C&A, a leading European fashion retailer, has appointed Zenith Media as its media agency in China without a pitch, replacing incumbent agency Carat.

Y&R Shanghai and Mediacom tipped to win Gap integrated account in China
shanghai Uniqlo zara By Benjamin Li

SHANGHAI - Gap is believed to have handed its integrated account in China to Y&R Shanghai and Mediacom, after the final round of the pitch that took place in Shanghai last month.