Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
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gaza
How the Israel-Hamas war is affecting ad spend
advertising
gaza
israel
palestine
Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.
