True

israel

Stagwell defends work with Israeli government after criticism
israel pr stagwell By Jonathan Owen

Stagwell owns agencies including Assembly, Forsman & Bodenfors and Goodstuff.

Are religious factors enough to shift Indonesian consumer choices?
boycott gaza islam israel religion

Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.

How the Israel-Hamas war is affecting ad spend
advertising gaza israel palestine By Jessica Heygate

Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.

Meta says ad spend has ‘softened’ amid Israel-Hamas war
ad spend earnings gaza israel meta By Jessica Heygate

Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.

Unilever ‘fully committed to Israel’ despite Ben & Jerry’s move to withdraw brand
israel unilever By Simon Gwynn

Brand owner is continuing to put more money into media.

Fosun acquires entire stake in Israel's Dead Sea mineral skincare brand AHAVA
china israel By Press Release

China's leading investment group Fosun Group ("Fosun") and Gaon Holdings, representing the shareholders of AHAVA Dead Sea Laboratories Ltd. ("AHAVA"), jointly announced and signed an agreement, in David Citadel Jerusalem, over the acquisition of a 100% equity interest in AHAVA, a top brand of Dead Sea mineral skincare in Israel for NIS290 million.

Talking birds and failing marriages: Israel's appeal to Japanese OLs
israel japan tourism By David Blecken

TOKYO - The Embassy of Israel in Japan has launched an unorthodox campaign to attract Japanese tourism to the country and dispel concerns around security.

Country branding: Malaysia's slogan not plagiarized, just too obvious
israel malaysia By Racheal Lee

SINGAPORE - When Malaysia's tourism slogan, 'Endless possibilities', was allegedly plagiarised by Israel recently, the incident said far more about the lack of imagination applied to country branding than it did about ethical failures.

Qoros hands BBH China its global creative account
china israel By Jenny Chan 陳詠欣

SHANGHAI - BBH China has won the global account for Chinese car brand Qoros after a two-month pitch process that involved W+K, and HS Ad, among other contenders.