Country branding: Malaysia's slogan not plagiarized, just too obvious

SINGAPORE - When Malaysia's tourism slogan, 'Endless possibilities', was allegedly plagiarised by Israel recently, the incident said far more about the lack of imagination applied to country branding than it did about ethical failures.

by Racheal Lee

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now