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islam

Are religious factors enough to shift Indonesian consumer choices?
boycott gaza islam israel religion

Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.

Marketing for Ramadan? Put your money in mobile, research says
data halal indonesia islam malaysia marketing ramadan research top of the charts By Staff Reporters

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

The increasing Islamisation of Indonesia
indonesia islam By Gunjan Prasad

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

Observing Ramadan in the digital age
alibaba brand safety ecommerce gojek grab islam lazada ramadan By Soon Chen Kang 江欣珍

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

Ramadan and the new generation of Muslim consumers
islam marketing muslim ramadan By Olga Kudryashova

WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.

Four things Japan and Islam have in common
islam McCann Worldgroup By Azraai Azmi

In drawing parallels between his own culture and Japan’s, a young Malaysian considers the opportunity for Japanese companies to appeal to Muslim consumers on a higher level.

Why Japan should pay attention to Muslim millennials
islam malaysia McCann Worldgroup muslim By Shun Matsuzaka

In his first article examining Islamic culture from a Japanese perspective, Shun Matsuzaka of McCann Worldgroup notes that young Muslims have a strong interest in Japan, but that the country still has much to learn about their culture.

Parody of old Sunsilk ad stirs mini Islamophobia storm
islam malaysia By Soon Chen Kang 江欣珍

A short clip, taken out of context from a humorous hijab ad, causes a minor uproar.

Trust and authenticity: How to reach the Muslim consumer
islam marketing muslim By Elin Waty

Elin Waty of Sun Life Financial Indonesia explains the product and marketing principles that have helped the company reach Muslim consumers in Indonesia.

Faithful and mainstream simultaneously: The modern Muslim opportunity
islam marketing muslim By Harriet Robertson

Modern Muslims see themselves as both part of their religious tradition and citizens of the mainstream world. It's time for brands to move beyond clunky and piecemeal approaches to reaching them.

Muslim consumers: Beauty brands eyeing halal cosmetics
asia beauty halal islam marketing muslim By Matthew Carlton

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.