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muslim

How young Malay-Muslim women are spending and consuming
bnpl boycotts halal malaysia muslim research vml vml malaysia By Staff Reporters

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

Navigating the blurred lines of faith and consumerism during Ramadan
anish daryani consumerism moonfolks muslim ramadan religion By Staff Reporters

A Moonfolks whitepaper out of Indonesia looks at how brands navigate the festive spending surge while respecting mindful consumption during the Muslim holy month.

How changing Muslim observance across Southeast Asia is reshaping consumer trends
muslim By Staff Reporters

A new report from Wunderman Thompson and VMLY&R highlights a growing need for more halal consumer choices to meet the lifestyles of many among SEA's 250 million Muslims.

The growing community of queer Muslim creators
diversity inspiration station muslim pride By Surekha Ragavan

INSPIRATION STATION: In light of Instagram’s upcoming Digital Pride Festival, we shine a spotlight on The Queer Muslim Project, a collective of artists and creators.

Here's how brands can tap the $2.2 trillion Ramadan opportunity
brands marketing muslim ramadan top of the charts travel By Rahul Sachitanand

Brands need to be cognizant of nuances in this large and diverse population, according to a report from ADA.

Ramadan and the new generation of Muslim consumers
islam marketing muslim ramadan By Olga Kudryashova

WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.

Why Japan should pay attention to Muslim millennials
islam malaysia McCann Worldgroup muslim By Shun Matsuzaka

In his first article examining Islamic culture from a Japanese perspective, Shun Matsuzaka of McCann Worldgroup notes that young Muslims have a strong interest in Japan, but that the country still has much to learn about their culture.

What do hip and religious Muslim women want?
halal marketing muslim wtw By Soon Chen Kang 江欣珍

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.

Interfaith Amazon ad may restore a little faith in humanity
advertising amazon muslim By Ad Nut

Heartwarming spot shows a Muslim imam and an Anglican vicar enjoying tea and exchanging gifts. Imagine that.

Engaging young Muslims crucial for future brand success
brands growth muslim By Faaez Samadi

Members of ‘Generation M’ want brands to pay attention to their faith, and will reward those that do, according to Shelina Janmohamed, vice president of Ogilvy Noor.

Trust and authenticity: How to reach the Muslim consumer
islam marketing muslim By Elin Waty

Elin Waty of Sun Life Financial Indonesia explains the product and marketing principles that have helped the company reach Muslim consumers in Indonesia.

Faithful and mainstream simultaneously: The modern Muslim opportunity
islam marketing muslim By Harriet Robertson

Modern Muslims see themselves as both part of their religious tradition and citizens of the mainstream world. It's time for brands to move beyond clunky and piecemeal approaches to reaching them.

Muslim consumers: Beauty brands eyeing halal cosmetics
asia beauty halal islam marketing muslim By Matthew Carlton

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

Meet the new Muslim consumer
mcdonalds muslim ogilvy By Michael O'Neill

While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.

Reaching out to Muslim marketers

coca cola hsbc marketers muslim ogilvy coca cola hsbc marketers muslim ogilvy By Madhavi Tumkur

Marketers need to decide whether Muslims constitute a specific group.

Reaching out to Muslim marketers

coca cola hsbc marketers muslim ogilvy coca cola hsbc marketers muslim ogilvy By Madhavi Tumkur

Marketers need to decide whether Muslims constitute a specific group.