Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
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vml malaysia
How young Malay-Muslim women are spending and consuming
bnpl
boycotts
halal
malaysia
muslim
research
vml
vml malaysia