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VIDEO: Lowe's worldwide CEO Michael Wall talks about regrouping the regional portfolio
Lowe's worldwide CEO Michael Wall talks about regrouping the regional portfolio
Ovaltine Super 5 inspires kids to think creatively in Vietnam
HO CHI MINH - On the back of last year’s successful Ovaltine Smart Challenge Campaign, Y&R Vietnam has launched a new campaign for Ovaltine inspiring children to be imaginative and think creatively.
Robbie Hills tipped to depart after short stint as Rock You GM
ASIA-PACIFIC - Group M's former regional head of search, Robbie Hills, who joined social media content distributor Rock You a mere six months ago, is said to have been made redundant from the company.
Leo Burnett Philippines tipped to clinch full McDonald's creative
MANILA - Leo Burnett, which split the fast food giant's account with DDB, is tipped to secure the full creative duties for McDonald's in the Philippines.
Audi revs up to A8 launch in Singapore
SINGAPORE - Audi has launched a three-series pre-launch print and TVC campaign driving up to its impending launch from 1 to 3 December.
McCann, Bangkok Writers clinch Thai Tourism business
BANGKOK - McCann Worldgroup and Bangkok Writers has won the Thai Tourism creative pitch with Universal McCann taking home the media business.
Thai Airways pitch moves ahead despite pitch fee deadlock
BANGKOK - Thai Airways has reportedly shortlisted five agencies for its creative business that will start creative work from January 2011.
Lowe Singapore appoints creative duo as joint CCOs
SINGAPORE - Creative duo Dominic Stallard and Clinton Manson are to take up the post of joint chief creative officers at Lowe Singapore with immediate effect.
Heineken launches a TTL campaign for the holiday season
SINGAPORE - Heineken's year-end campaign set to launch at Clarke Quay next week includes TVC, radio, OOH, digital executions and activation.
Amway calls a creative pitch in Thailand
BANGKOK - Retail consumer products company Amway is seeking a creative partner in Thailand.
Nick Handel joins MRM Worldwide after mere weeks at Huge
SINGAPORE - Nick Handel, the former regional director of digital for Leo Burnett & Arc Worldwide, has joined McCann Worldgroup’s digital and relationship marketing arm, MRM Singapore, as managing director.
Nestle makes US$100m investment to target emerging wealth in Indonesia
WEST JAVA - With emerging markets strengthening its sales figures in the first half of 2010, Nestlé Indonesia has announced an investment of US$100 million with a focus on manufacturing nutrition-based branded products at affordable prices.
VIETNAM FOCUS: Nielsen Vietnam's Darin Williams offers insight into the market
HO CHI MINH - Darin Williams (DW), MD of Nielsen in Vietnam, offers an insight into the opportunities and challenges that Vietnam offers to brands intending to set up their base and its consumer sentiment poised for the next decade.
Amway ends 13-year relationship with Y&R in Thailand
BANGKOK – Direct sales company Amway has ended its 13-year relationship with incumbent Y&R, and appointed Ogilvy & Mather as the creative AOR for all its brands in Thailand.
Somkiat Larptanunchaiwong to head up BBDO Bangkok
BANGKOK - Managing director of Leo Burnett Thailand, Somkiat Larptanunchaiwong, has jumped ship to head up BBDO Bangkok.
APB launches Tiger Crystal TVC in Singapore
SINGAPORE - Asia-Pacific Breweries has launched Tiger Crystal with its very first TVC that will run across various media in Singapore.
Indosat launches creative and media review in Indonesia
JAKARTA - Telco giant Indosat has launched a biennial creative and media review for its roster of agencies in Indonesia.
Toyota, Mitsubishi vie for Thailand's car market
BANGKOK - Thailand, which aims to become one of the top 10 car-producing countries in the world within five years, has attracted US$265-535 million in investment from car companies Toyota and Mitsubishi Motors.
Haier partners with O&M to promote its refrigerator brand in Thailand
BANGKOK - Chinese electrical appliances firm Haier has chosen to partner with Ogilvy & Mather to develop its Thai market.
UPDATE: Changi Airport loss could impact Eye Corp's future in Singapore
SINGAPORE - Out-of-home advertising company Eye Corp's future in Singapore could be under threat following the loss of the Changi Airport account.
Petronas seeks a media partner in Malaysia
KUALA LUMPUR - Malaysian oil and gas giant Petronas is reportedly looking for a media partner for its multi-million dollar business.
Mediabrands Malaysia launches social media outfit Rally
KUALA LUMPUR - Mediabrands Malaysia has launched social media outfit Rally, to offer its clients measurable media solutions and enable them to build communities and engage with their direct customers.
Singapore tops the Asian ranking of country brands : Futurebrand, BBC
SINGAPORE - The sixth installment of research carried out by Futurebrand and BBC World News has found Singapore leading the Asian Country Brand Index.
HPB encourages Singaporeans to get healthy together
'Let’s get healthy together', this year’s National Healthy Lifestyle Campaign (NHLC) 2010 by DDB Singapore is aimed to inspire Singapore residents to take small and enjoyable steps with friends, family or colleagues to fight obesity together.
Zenith Optimedia wins M1 media account
SINGAPORE - Singapore - M1, Singapore's third largest cellular service provider, have reportedly selected Zenith Optimedia as its media partner, replacing incumbent OMD.
Android phone sales grow by 400 per cent across Southeast Asia
SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile internet market.
Ng Tian It to depart Lowe Singapore following relocation in January
SINGAPORE - Lowe Singapore's chief creative officer Ng Tian It is set to leave the agency in November following his relocation from the Shanghai office earlier this year.
VIDEO: Microsoft's Carolyn Everson is committed to getting mobile right
GLOBAL - Carolyn Everson, corporate vice-president of global advertising sales at Microsoft, spoke to Campaign about getting back on track, their new product Mobile 7, the learning curve for Bing and their pending partnership with Yahoo.
Stephanie Bell to step down as CEO of GroupM Thailand
BANGKOK - Stephanie Bell (pictured), CEO for GroupM Thailand, is to step down from her leadership role with effect from 23 July.
Stephanie Bell to step down as CEO of GroupM Thailand
BANGKOK - Stephanie Bell (pictured), CEO for GroupM Thailand, is to step down from her leadership role with effect from 23 July.
Majority of Thai consumers claim lives are back to normal following unrest : Nielsen
BANGKOK - Just over a month since the peak of the May political unrest, Thai consumers are saying their lives are already back to normal, or will return to normal within a month; a study by The Nielsen Company revealed.
MPG wins Resorts World Sentosa media account
SINGAPORE - Resorts World Sentosa (RWS), which opened its doors earlier this year, has reportedly handed its media duties to MPG
Microsoft marketing officer Yu Sasamoto resigns
SINGAPORE - Yu Sasamoto, previously marketing officer for Microsoft's consumer and online business for Greater Asia Pacific, has left the company.
Nokia shares prove it is neither down nor out of the Asian market
ASIA PACIFIC - The recent research findings by In Mobi, the mobile advertising network, suggests that Nokia remains a dominant player, with 47 per cent of impressions globally and 61 percent share of impressions in Asia.
Nokia shares are up but CEO to slash 1,800 jobs
GLOBAL - Less than a month after new CEO Steve Elop took to the helm at Nokia, he has confirmed he will be looking to axe 1,800 jobs as part of his mission to streamline operations.
Motorola VP of marketing Andrew Morley relocates out of Singapore
SINGAPORE - Andrew Morley (pictured), vice-president of marketing for Europe, Middle East, Africa, Russia and Asia at mobile manufacturer Motorola, has relocated out of Singapore.
Industry professionals remain tight-lipped on Tourism Malaysia tender
KUALA LUMPUR - Just a few months from the announcement of Tourism Malaysia's selection of its agency roster, the industry remains tight-lipped about the ongoing global creative pitch.
Mandate tipped to secure Singapore Army's creative account
SINGAPORE – Creative agency Mandate is believed to have retained the creative account for Singapore Army. The agency has held the account since 1998.
PropertyGuru appoints Raymond Teoh as GM
SINGAPORE - PropertyGuru.com.sg has announced the appointment of Raymond Teoh to the position of general manager, taking full responsibility for all of the company’s sales activities and revenue.
Rednano CEO Paul Jansen to retire in September 2010
SINGAPORE - Paul Jansen (pictured), CEO of SPH Search, the company behind the online and mobile enhanced directory service Rednano, will be retiring at the end of September.
Rednano CEO Paul Jansen to retire in September 2010
SINGAPORE - Paul Jansen (pictured), CEO of SPH Search, the company behind the online and mobile enhanced directory service Rednano, will be retiring at the end of September.
Profile: Vice-president of HP Asia-Pacific Ivy Liang
Ivy Liang, HP’s vice-president of printing and imaging, sells the experiences created because of digital developments.
Lowe launches new retail activation arm Open in Asia
ASIA-PACIFIC - Lowe has chosen Asia as the launch pad for its new retail activation arm, Open, and aims to include over 20 markets in its network by January 2011.
An impressive display of talent marks the finale of Spikes Asia
SINGAPORE - An impressive awards line-up marked a spectacular end to the three-day Spikes Asia 2010 event which attracted over 1,400 delegates.
BBDO/Proximity Malaysia appoints Richmond Walker as ECD
KUALA LUMPUR - BBDO/Proximity Malaysia has appointed Richmond Walker as its executive creative director. Walker will succeed Mun Tuck Wai, who is leaving to pursue a career overseas.
MPG wins media duties for M3M India
NEW DELHI - MPG has scooped the media account for realty developer M3M in India. The account is estimated to be worth US$4.3 million .
Garuda focuses on safety to rebuild its brand
But can Indonesia’s national carrier’s commitment to quality carry it above the competition?
Garuda focuses on safety to rebuild its brand
But can Indonesia’s national carrier’s commitment to quality carry it above the competition?
Bose appoints OMD in Australia and Japan
AUSTRALIA - Home entertainment company Bose has awarded its media planning and buying account to OMD in Australia and Japan.
Cheong Tai Leung appointed as president APMEA by Nielsen
SINGAPORE - The Nielsen Company has appointed Cheong Tai Leung as president, Nielsen, Asia Pacific, Middle East and Africa (APMEA), with effect from 1 August 2010.
Thai Airways launches full-service review
BANGKOK - Thai Airways is set to launch a full-service review of its creative and media agencies in Thailand as part of a mandatory bi-annual check of its roster agencies, a common practice for all government bodies.
New push from Thai Airways with full-service review
BANGKOK - Thai Airways is set to launch a full-service review of its creative and media agencies in Thailand as part of a mandatory bi-annual check of its roster agencies, a common practice for all government bodies.
DBS Bank chief offers public apology for its service disruption
SINGAPORE – DBS Bank CEO, Piyush Gupta (pictured), has offered a public apology to his customers for the inconvenience caused by the sudden disruption of it banking and ATM services for nearly seven hours earlier this week.
Raymond Siva joins Edelman in KL as its managing director
MALAYSIA - Raymond Siva joins Edelman in Kuala Lumpur as its managing director. He will be responsible to build on the PR firm's strong brand, technology, healthcare and digital foundations.
APAC consumers are the world's most prolific online shoppers: Nielsen
ASIA-PACIFIC - A study by Nielsen states that consumers in the Asia-Pacific region are the world's most prolific online shoppers with more than a third spending upwards of 11 per cent of their monthly expenditure on online purchases.
Burger King appoints Publicis as its AOR for Singapore
SINGAPORE - Burger King has named Publicis as its agency-of-record in Singapore, beating Euro RSCG and Saatchi & Saatchi to the business.
Reaching out to Muslim marketers
Marketers need to decide whether Muslims constitute a specific group.
Reaching out to Muslim marketers
Marketers need to decide whether Muslims constitute a specific group.
APAC consumers are the world's most prolific online shoppers: Nielsen
ASIA-PACIFIC - A study by Nielsen states that consumers in the Asia-Pacific region are the world's most prolific online shoppers with more than a third spending upwards of 11 per cent of their monthly expenditure on online purchases.
Bates 141 appointed agency-of-record for Vietnam Post
HO CHI MINH CITY - Bates 141 was appointed the agency-of-record for VNPT (Vietnam Post and Telecommunications), the first international agency to secure the state-owned telecommunications company's account and drive forward its growth.
AirAsia appoints eYeka to launch 'Real people, real stories' campaign
AirAsia has appointed eYeka for its online campaign 'Real people, real stories', asking travellers to share how AirAsia has changed their lives for the better in a 30 to 90s video or animation.
Is BP's 'Beyond Petroleum' image beyond repair?
GLOBAL - BP, which launched a US$200 million campaign and positioned itself as an innovator 'Beyond Petroleum', has lost its reputation for being an ethical corporation. Will CEO Tony Haward's departure salvage the brand's image?
Social networking in Indonesia serves a social motive
JAKARTA - Indonesia is without a doubt Asia's social networking capital, but here Facebook and Twitter have become the de facto vox populi supporting social causes.
Pernod Ricard gives Chivas 12 to Lowe in Vietnam
HO CHI MINH CITY - Lowe has been selected by Pernod Ricard to launch integrated services for its Chivas 12 brand in Vietnam.
Schneider Electric teams with Essence Communications in Malaysia
KUALA LUMPUR - Essence Communications was selected as the official public relations agency-of-record for the Malaysian operation of Schneider Electric, to educate the public about the energy dilemma.
DDB appoints John Sampson as ECD in Vietnam
HO CHI MINH CITY - DDB has appointed John Sampson as its executive creative director in Vietnam.
Rocket-X launches creative campaign for Eu Yan Sang in Singapore
SINGAPORE - Rocket-X has won a campaign for Eu Yan Sang in Singapore to produce TVCs, the first of which will be launched this week for Eu Yan Sang American Wild Ginseng Tea.
Brand Rapport tasked with PR and marketing for Asia Pacific Golf Confederation
SINGAPORE - The Asia Pacific Golf Confederation (APGC) has retained Brand Rapport to manage international media and PR services for the event which takes place in Japan later this year.
Internet to run out of IP addresses by 2011
GLOBAL - The internet currently uses Ipv4 (Internet Protocol version 4) that allows a total of four billion IP addresses, 94 per cent of which have already been allocated with the rest expected to run out by 2011.
VIDEO: Retail environment plays an important role in Asia, says Grey's Sethi
SINGAPORE - Grey and G2 surveyed 2,100 adults in eight Asian markets namely Australia, China, India, Indonesia, Japan, Korea, Malaysia and Vietnam to gain an insight into their 'purchase decision journey'.
Singapore's consumer confidence nears all-time high in Q2 : Nielsen
SINGAPORE - Singaporean consumers are among the top 10 most confident consumers globally; 70 per cent put aside spare cash into savings after they have covered essential living expenses.
Y&R appoints Mario Natoli as chief client officer in Singapore
SINGAPORE - Y&R Singapore has appointed Mario Natoli as chief client officer to lead the Resorts World Sentosa account.
Marketing 'Amazing Thailand' globally
Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the Kingdom.
New creative shop Wild launches in Singapore
SINGAPORE - Ng Khee Jin and Yeo Ai Ling, an adman and marketer pair, have announced the launch of their new venture Wild Advertising and Marketing in Singapore
GroupM Asia Pacific appoints a new CEO in Vietnam
HO CHI MINH CITY - GroupM Asia Pacific has appointed Tim Scott-Hunter as the new GroupM CEO for Vietnam
Microsoft appoints Haresh Khoobchandani as APAC CMO
SINGAPORE - Microsoft has appointed Haresh Khoobchandani as chief marketing officer of its consumer and online division in Asia Pacific to help strengthen the company’s consumer push across the region.
MCYS picks Siren Communication as its PR agency
SINGAPORE - Siren Communication has been selected by the Ministry of Community Development, Youth and Sports (MCYS) to provide communication strategies and PR services for the Businesses for Families Council (BFC)
TBWA Group Singapore appoints Brent Farrell to lead digital
SINGAPORE - Brent Farrell (pictured) has been appointed as the digital managing director of TBWA Group in Singapore to further drive digital growth in Asia Pacific
BBDO Proximity beefs up its creative team in Malaysia
KUALA LUMPUR - BBDO Proximity Malaysia has hired Faizah Marzuki and Adrian Sng, and promoted VJ Anand to strengthen its Malaysian team following a variety of new business wins.
MS&L promotes CIS environmental initiative on pro bono basis
SINGAPORE - MS&L Singapore has been appointed the official communications partner for the non-profit organisation, Conservation International Singapore (CIS), on a pro bono basis.
Regional digital director Nick Handel departs Leo Burnett and Arc
SINGAPORE - Nick Handel, the regional director of digital at Leo Burnett and Arc Worldwide Singapore, was instrumental in boosting the group's digital business growth in Asia-Pacific.
Singapore's fractionalised PR industry offers opportunities and challenges alike
SINGAPORE - Singapore has a rich and diverse PR industry with many large enterprises as well as boutique players servicing the market. But it is also one that is extremely fractionalised with small players that break away and survive with only one or two clients.
Lowe wins Total Lubricant in Vietnam
HO CHI MINH CITY - Lowe's newly formed integrated business unit adds another feather in its cap by adding Total Lubricant to its portfolio.
StarHub partners with Mindshare for web TV platform
SINGAPORE - Starhub has partnered with Mindshare to develop online content for its web TV platform, and will assist content producers from early funding to debuting the programmes.
Publicis appoints two senior planners in Singapore
SINGAPORE - Publicis Singapore deepens its strategic planning investment by appointing Sosuke Koyama as planning director for Singapore and Laura Lau as regional planner for shopper marketing.
Nestlé hands corporate account to Publicis in Thailand
BANGKOK - Nestlé Thailand has awarded its corporate account to Publicis Thailand and activation agency Mandalay following a pitch involving all of Nestlé's key marketing partner agencies.
MEC Interaction appoints new head LiLian Hor in Malaysia
KUALA LUMPUR - MEC has found a new leader, Lilian Hor, to head its digital search and direct specialist unit MEC Interaction.
Mobile phone company Esia seeks media partner for its US$ 10mn account in Indonesia
JAKARTA - Esia, the CDMA division of the mobile phone operator PT Bakrie Telecom, is seeking a media partner for its Indonesian market.
Ciba Vision appoints Tribal DDB as integrated marketing AOR
KUALA LUMPUR - Contact lens and lens care products manufacturer Ciba Vision has appointed Tribal DDB as its integrated marketing agency-of-record to connect with its customers directly via the digital medium.
Edelman's Nair promoted to head tech practice for APAC
SINGAPORE - Edelman has promoted Sanjay Nair (pictured) as the director of technology practice for the Asia-Pacific region and over see 10 markets.
R/GA appoints two directors to its newly opened Singapore office
SINGAPORE - After opening R/GA Singapore in early May, the agency for the digital age™ has appointed Missy Devlin and Ronnie Liew to drive its regional growth.
Cheong Tai Leung appointed as president APMEA by Nielsen
SINGAPORE - The Nielsen Company has appointed Cheong Tai Leung as president, Nielsen, Asia Pacific, Middle East and Africa (APMEA), with effect from 1 August 2010.
Maggi launches 'Happiness is homemade' TVC in Malaysia
MALAYSIA - Maggi has launched a new brand idea of 'Happiness is homemade' in with a TV campaign for the Malaysian market.
DBS Bank chief offers public apology for its service disruption
SINGAPORE – DBS Bank CEO, Piyush Gupta has offered a public apology to his customers for the inconvenience caused by the sudden disruption of its banking and ATM services.
All about social media games creator Zygna
Founded in 2007, Zynga has made its reputation as a creator of social media games such as FarmVille and Mafia Wars. Now the company is looking towards the extremely lucrative Asian gaming market, with both China and Japan targets for Zynga's growing empire.
Carat clinches Asia Brewery in the Philippines
MANILA - Asia Brewery, one of the Philippines’ leading beverage companies, has awarded Carat with the media duties for four of its fastest growing brands, including steering the market positioning for the launch of its new Manila Beer.
All about social media games creator Zygna
Founded in 2007, Zynga has made its reputation as a creator of social media games such as FarmVille and Mafia Wars. Now the company is looking towards the extremely lucrative Asian gaming market, with both China and Japan targets for Zynga's growing empire.
McCann Erickson's TVC and viral campaign for YOG shows what the youth can do
SINGAPORE - McCann Erickson inspires the youth by relaying what they can do in its latest TVC for the Youth Olympics Games in Singapore.
Asian Civilisations Museum calls a PR pitch
SINGAPORE - Asian Civilisations Museum (ACM) is looking for a PR partner on a retainer basis to ramp up its efforts to enhance its popularity and attract more visitors.