Smile! It's world emoji day
Yes, it's an official day. Just the excuse you needed to master a new communication tool
Yes, it's an official day. Just the excuse you needed to master a new communication tool
HO CHI MINH CITY - Together with Nielsen, Campaign has compiled a Top 10 brands report offering insights into Vietnam’s consumer base as part of Campaign Singapore's focus on Vietnam this week.
SINGAPORE - Nick Handel, the former regional director of digital for Leo Burnett & Arc Worldwide, has joined McCann Worldgroup’s digital and relationship marketing arm, MRM Singapore, as managing director.
HO CHI MINH - Darin Williams (DW), MD of Nielsen in Vietnam, offers an insight into the opportunities and challenges that Vietnam offers to brands intending to set up their base and its consumer sentiment poised for the next decade.
WEST JAVA - With emerging markets strengthening its sales figures in the first half of 2010, Nestlé Indonesia has announced an investment of US$100 million with a focus on manufacturing nutrition-based branded products at affordable prices.
BANGKOK - Thailand, which aims to become one of the top 10 car-producing countries in the world within five years, has attracted US$265-535 million in investment from car companies Toyota and Mitsubishi Motors.
BANGKOK – Direct sales company Amway has ended its 13-year relationship with incumbent Y&R, and appointed Ogilvy & Mather as the creative AOR for all its brands in Thailand.
BANGKOK - Chinese electrical appliances firm Haier has chosen to partner with Ogilvy & Mather to develop its Thai market.
SINGAPORE - Creative duo Dominic Stallard and Clinton Manson are to take up the post of joint chief creative officers at Lowe Singapore with immediate effect.
SINGAPORE - Heineken's year-end campaign set to launch at Clarke Quay next week includes TVC, radio, OOH, digital executions and activation.
BANGKOK - Retail consumer products company Amway is seeking a creative partner in Thailand.
BANGKOK - Managing director of Leo Burnett Thailand, Somkiat Larptanunchaiwong, has jumped ship to head up BBDO Bangkok.
SINGAPORE - Asia-Pacific Breweries has launched Tiger Crystal with its very first TVC that will run across various media in Singapore.
JAKARTA - Telco giant Indosat has launched a biennial creative and media review for its roster of agencies in Indonesia.
SINGAPORE - The new positioning statement is aimed at reinforcing Manulife’s attributes of being a strong, reliable, trustworthy and forward-thinking company.
JAKARTA - Indonesia's second largest telecommunications player, Esia, has retained Pratama as its media partner following a competitive pitch.
BANGKOK - Thai Airways has reportedly shortlisted five agencies for its creative business that will start creative work from January 2011.
HO CHI MINH - On the back of last year’s successful Ovaltine Smart Challenge Campaign, Y&R Vietnam has launched a new campaign for Ovaltine inspiring children to be imaginative and think creatively.
SINGAPORE - Audi has launched a three-series pre-launch print and TVC campaign driving up to its impending launch from 1 to 3 December.
BANGKOK - McCann Worldgroup and Bangkok Writers has won the Thai Tourism creative pitch with Universal McCann taking home the media business.
SINGAPORE - Former president of Mediabrands Ruth Stubbs will join search firm iProspect, an Aegis Group agency, as its president for Asia-Pacific.
SINGAPORE – Creative agency Mandate is believed to have retained the creative account for Singapore Army. The agency has held the account since 1998.
BANGKOK - Big C Supercenter and Carrefour has joined hands to increase financial returns as well as double presence in Thailand.
KUALA LUMPUR - Mediabrands Malaysia has launched social media outfit Rally, to offer its clients measurable media solutions and enable them to build communities and engage with their direct customers.
SINGAPORE - The sixth installment of research carried out by Futurebrand and BBC World News has found Singapore leading the Asian Country Brand Index.
'Let’s get healthy together', this year’s National Healthy Lifestyle Campaign (NHLC) 2010 by DDB Singapore is aimed to inspire Singapore residents to take small and enjoyable steps with friends, family or colleagues to fight obesity together.
SINGAPORE - Andrew Morley (pictured), vice-president of marketing for Europe, Middle East, Africa, Russia and Asia at mobile manufacturer Motorola, has relocated out of Singapore.
SINGAPORE - In an exclusive interview with Campaign, Kathleen Tan, the regional head of Commercial for Air Asia, spoke about the opportunistic marketing that the budget carrier carried out that left rival Tiger Airways defenceless.
HO CHI MINH CITY - As a part of its marketing strategy to appeal to a wider audience including children and health conscious adults, Coca Cola has introduced Minute Maid Nutriboost, a milk-based beverage in Vietnam
KUALA LUMPUR - Malaysian oil and gas giant Petronas is reportedly looking for a media partner for its multi-million dollar business.
Using a rather unconventional marketing approach than usually expected in the banking sector, OCBC Bank has launched a campaign to promote its new Yes! debit card targeting the youth.
KUALA LUMPUR - Just a few months from the announcement of Tourism Malaysia's selection of its agency roster, the industry remains tight-lipped about the ongoing global creative pitch.
SINGAPORE - Resorts World Sentosa (RWS), which opened its doors earlier this year, has reportedly handed its media duties to MPG
SINGAPORE - Farrokh Madon, ECD at McCann Erickson, has decided to move on after three years with the agency.
SINGAPORE - In a conservative country like Singapore, Burger King’s edgy yet culturally sensitive marketing tactics have aided the fast food chain's sales and popularity.
SINGAPORE - Under the leadership of a newly elected board of directors, MMA (Mobile Marketing Association) will focus on the next generation of mobile marketing and advertising opportunities.
SINGAPORE - Under the leadership of a newly elected board of directors, MMA (Mobile Marketing Association) will focus on the next generation of mobile marketing and advertising opportunities.
ASIA-PACIFIC - Group M's former regional head of search, Robbie Hills, who joined social media content distributor Rock You a mere six months ago, is said to have been made redundant from the company.
SINGAPORE - Dorothy Yew, general manager of McCann Worldgroup Singapore has resigned unexpectedly.
SINGAPORE - Yu Sasamoto, previously marketing officer for Microsoft's consumer and online business for Greater Asia Pacific, has left the company.
ASIA PACIFIC - The recent research findings by In Mobi, the mobile advertising network, suggests that Nokia remains a dominant player, with 47 per cent of impressions globally and 61 percent share of impressions in Asia.
GLOBAL - Less than a month after new CEO Steve Elop took to the helm at Nokia, he has confirmed he will be looking to axe 1,800 jobs as part of his mission to streamline operations.
MANILA - Leo Burnett, which split the fast food giant's account with DDB, is tipped to secure the full creative duties for McDonald's in the Philippines.
SINGAPORE - Lowe Singapore has been appointed by Unilever Food Solutions Asia to launch Carte D’Or Desserts in Southeast Asia.
GLOBAL - In another blow to the privacy settings of the social networking site, Facebook has been accused of relaying personal information such as names, and in some instances friends' names, to advertisers and internet tracking companies.
SINGAPORE - Out-of-home advertising company Eye Corp's future in Singapore could be under threat following the loss of the Changi Airport account.
SINGAPORE - At the recently concluded World Federation of Advertisers’ event, marketers from various industries gathered to discuss communication channels, ROI metrics and better collaboration for improving the returns for advertisers
SINGAPORE - Singapore - M1, Singapore's third largest cellular service provider, have reportedly selected Zenith Optimedia as its media partner, replacing incumbent OMD.
SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile internet market.
SINGAPORE - Lowe Singapore's chief creative officer Ng Tian It is set to leave the agency in November following his relocation from the Shanghai office earlier this year.
SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile internet market.
GLOBAL - Carolyn Everson, corporate vice-president of global advertising sales at Microsoft, spoke to Campaign about getting back on track, their new product Mobile 7, the learning curve for Bing and their pending partnership with Yahoo.
ASIA-PACIFIC - Lowe has chosen Asia as the launch pad for its new retail activation arm, Open, and aims to include over 20 markets in its network by January 2011.
SINGAPORE - An impressive awards line-up marked a spectacular end to the three-day Spikes Asia 2010 event which attracted over 1,400 delegates.
KUALA LUMPUR - Zayn Khan (pictured), regional business strategy director, will leave Ogilvy & Mather after almost 10 years with the company to pursue other opportunities.
KUALA LUMPUR - Text 100 has promoted David Lian (pictured) to head for social media practices across the region.
BANGKOK - Thailand has passed five million users on Facebook, amounting to one per cent of the social media giant's worldwide population.
SINGAPORE - JWT has launched the second series of its SilkAir Explorers campaign that will run as on-ground activation from 4 September until 8 October 2010 at various locations across Singapore.
KUALA LUMPUR - U Mobile has selected Publicis Malaysia to re-launch its brand after an exhaustive pitch process launched only six weeks ago.
Ivy Liang, HP’s vice-president of printing and imaging, sells the experiences created because of digital developments.
Ivy Liang, HP’s vice-president of printing and imaging, sells the experiences created because of digital developments.
SINGAPORE - The Creative Circle Awards (CCA) saw a total of 98 awards handed out in Singapore yesterday, with DDB winning Agency of the Year.
BANGKOK - Banned TVC 'Sorry Thailand' reminds the Thai society of the hurt and pain that was inflicted on the country earlier this year through strong visuals that is both humbling and haunting.
BANGKOK - Pom Chaiyaporn has been appointed as chief creative officer at Lowe Thailand. He will partner with CEO Tony Prehn in building the agency’s creative capabilities and reputation.
SINGAPORE - Fred Joseph, worldwide digital director for Zenith Optimedia spoke to Campaign about the digital trends in Asia, the challenges relating to the switch from traditional to new media, mobile ad platforms and issues relating to data privacy.
JAKARTA - Euro RSCG has won the creative duties for Sania cooking oil to compete with the major league brands in Indonesia.
SINGAPORE - DBS Bank has appointed Tribal DDB as its creative agency-of-record in Singapore and Hong Kong with effect from 1 October, following a competitive pitch between three shortlisted agencies including BBDO and Rocket Asia, a WPP-owned outfit.
MANILA - Starcom Mediavest (SMG) has promoted deputy managing director Joanna Chan-Mojica to the role of managing director to helm the agency’s operations in the Philippines.
SINGAPORE - Singapore-based Icon International Communications has been appointed as the public relations agency-of-record for Barclays Singapore Open, the premier golf tournament and the richest national Open in Asia.
Canon is bringing some hip-hop hotness to the printer category for its Pixma Wifi printers in the Thai market.
JAKARTA - Sara Lee Indonesia has handed over creative duties for the brands She, Sanex and Brylcream to Advantage without a pitch. The brands were previously with Ogilvy Indonesia.
KUALA LUMPUR - Lisa Hezila has been appointed as group general manager at Y&R Malaysia, following six years with the Y&R Group.
SYDNEY - Paul Bradbury has been appointed as the CEO of Whybin TBWA Tequila in Sydney, encompassing all divisions of the Sydney operation, including Tequila Digital and Activations.
ASIA PACIFIC - Microsoft Advertising has strengthened it regional management team with the appointment of Richard Dunmall as VP for Greater Asia-Pacific and the Americas. Todd Paris, Kerry McCabe, Heidi Lau and Jaclyn Yap also join the team.
JAKARTA - Fruitamin, a Pepsi-Cola Indo Beverage, has plans to expand in Indonesia and refresh its brand image.
SINGAPORE - Chelsea Tan has been promoted as account director from her current position as account manager at airport media specialist EYE Singapore.
JAKARTA - Burson-Marsteller has appointed Charles Hogan as technical adviser to develop the agency's client base in Indonesia and provide senior level counsel to existing clients.
SINGAPORE - Based in Singapore, Neil Hudspeth (pictured) will helm Leo Burnett and Arc’s digital practice across the region including Japan and Australia with a focus on digital business development as well as growth through acquisitions.
KUALA LUMPUR - COO Alex Khan and CEO Ken Tsurumaru (pictured) will be working together to drive Catcha Media to become Asia’s largest new media group.
SINGAPORE - Jane Hardey (pictured), who has worked at BBS Singapore as a senior consultant since 2008, will take over the day-to-day management and growth of the agency from 1 September as managing director.
SINGAPORE - Nanyang Technological University garnered Best of Show accolades for their film entry 'Epiphany' at the advertising community’s regionally lauded Crowbar Awards.
SINGAPORE - Event promoter World Sport Group has tasked Iris with launching an integrated campaign including TV, digital, print, online, experiential and out of home, for the Barclays Singapore Open from 11 to 14 November.
JAKARTA - Achie Francia-Munar has been appointed to the key role of executive director to oversee client relations and business development for MEC in Indonesia.
SINGAPORE - To capitalise on Asia Pacific’s buoyant property market, an international partnership has been inked between Singapore's leading property site Propertyguru.com.sg and Australia's REA Group.
SINGAPORE - SPH has appointed Ong Ting Nee (pictured), former Editor of ZbBz, as its director, Creative Services Unit (CSU) and editor for 24:7 magazine.
KUALA LUMPUR - Click True, a subsidiary of SPH Magazines, and Media Cliq, a service provider and technology enabler, has joined forces to offer clients traffic generating and branding solutions through search engine marketing in Malaysia.
Lowe's worldwide CEO Michael Wall talks about regrouping the regional portfolio
SINGAPORE - Michael Wall, CEO of Lowe Worldwide, believes that Singapore has regained its prominence on a global basis and spoke to Campaign about his plans to regroup Lowe's regional portfolio and offer ground-breaking work.
GLOBAL - Denim fashion label DKNY Jeans has tasked creative agency Iris with launching an integrated global campaign to promote its new Fall/Winter 2010 collection.
KUALA LUMPUR - Hilda Sadang has joined Leo Burnett as strategic planning director in Malaysia, reporting to Tan Kien Eng, CEO of Leo Burnett Group Singapore and Malaysia.
Adidas managing director for Southeast Asia Ralph Kotterer wants to connect with customers through digital, retail and PR experiences.
SINGAPORE - Nike has appointed Ogilvy & Mather to handle its creative duties for the upcoming Asean Football Federation (AFF) Cup 2010 in Singapore.
Founded in 2007, Zynga has made its reputation as a creator of social media games such as FarmVille and Mafia Wars. Now the company is looking towards the extremely lucrative Asian gaming market, with both China and Japan targets for Zynga's growing empire.
MANILA - Asia Brewery, one of the Philippines’ leading beverage companies, has awarded Carat with the media duties for four of its fastest growing brands, including steering the market positioning for the launch of its new Manila Beer.
Founded in 2007, Zynga has made its reputation as a creator of social media games such as FarmVille and Mafia Wars. Now the company is looking towards the extremely lucrative Asian gaming market, with both China and Japan targets for Zynga's growing empire.
SINGAPORE - Tinus Strydom is returning to BBH Singapore as creative director after spending time at Anomaly and BBDO in New York.
SINGAPORE - Rock You, the creator and distributor of social games, has formalised its agreement with Spiral Media to represent the brand in Singapore, Indonesia and Malaysia.
SINGAPORE - Leo Burnett Group has appointed Kalyan Ram Challapalli as account planning director in Singapore.
SINGAPORE - MS&L Singapore has been appointed the official communications partner for the non-profit organisation, Conservation International Singapore (CIS), on a pro bono basis.
JAKARTA - Japanese car maker Daihatsu Motor has handed the integrated campaign for its Daihatsu’s SUV vehicle Terios to OZE, following a three-way pitch which included DDB, Grey and Dwi Sapta.