The account was formerly held by Fortune, but awarded to Euro RSCG after just six months. Euro RSCG is responsible for all integrated marketing activities for the cooking oil brand over a one-year contract period.
According to sources, Sania aims to rival the big brands such as Dimoli and Filma and attract the loyalty of Indonesian customers.
Sania is a well-known brand in Indonesia owned by Wilmar, a publicly-listed company on the Singapore Stock Exchange.
