In 2010 Thailand witnessed what has been called "the worst moment in Thailand's modern history". The 'Battle for Bangkok' left 85 dead, over 2,000 injured and more importantly, a deeply scarred nation.
Following the violence and political unrest, a group of Thai nationals came together to form a 'positive network' and create a public announcement to reflect on the events and serve as a reminder.
Executive creative director Weerachon Weeraworawit of JEH Thailand, an independent creative agency based in Bangkok, is behind the resulting TVC that has only aired once on the national channels following a ban instated by the Thai Censorship Committee due to its alleged sensitive content.
"It is not our aim to revisit the past; instead we as a community felt that we just couldn't sit back and be passive. We wanted to do something through a positive power and make people believe in that," he said. "Negative power can burn a city, positive power can build a nation."
The ban has sparked an "overdue" debate in the Thai society over what the incident means - whether it must be remembered or forgotten, what is sensitive and why it was banned in the first place.