Carte D'Or moved into the frozen desserts category late last year.
Responding to the appointment, Melinda Taylor, category director for SEA at Unilever Food Solutions, said, “We have very big ambitions for our Food Solutions business in the SEA region and believe that Lowe has the competencies to help us achieve these plans”.
Rupen Desai, president for SEA at Lowe & Partners, commented, “We are extremely excited to see our work recognised, as this is the third new project we have been awarded by the Unilever Food Solutions team."
He added, "We look forward to more such relationships as we partner with Unilever to create effective marketing campaigns that will position Food Solutions in the next phase of growth."
Lowe Singapore wins Carte D'Or creative account
SINGAPORE - Lowe Singapore has been appointed by Unilever Food Solutions Asia to launch Carte D’Or Desserts in Southeast Asia.
