Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
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religion
Navigating the blurred lines of faith and consumerism during Ramadan
anish daryani
consumerism
moonfolks
muslim
ramadan
religion
A Moonfolks whitepaper out of Indonesia looks at how brands navigate the festive spending surge while respecting mindful consumption during the Muslim holy month.
Libresse pulls campaign with vulva imagery following backlash
campaign
gender
menstruation
religion
Users on social media rushed to defend the brand following an incriminating statement from a religious organisation.
Australian lamb ad banned after review
religion
An independent reviewer has found "substantial flaw" in an earlier decision that allowed Meat & Livestock Australia's ad to continue running.
