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greenpeace

Baby shark in Greenpeace film is distraught by overfishing

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In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.

Plastic dreams or seasick reality? The oceans are crying for help

DDB greenpeace hong kong inspiration station

INSPIRATION STATION: Dreamy for some, disturbing for others, DDB Hong Kong and Greenpeace hold a new exhibition in Hong Kong that dives into the depths of the 'seabed.'

Greenpeace calls for private jet ban in Davos campaign

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The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.

How Greenpeace needs to modernise its activism to make itself relevant to new audiences

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On the eve of COP27, are the global eco campaigners in danger of losing their activist edge?

Should APAC enforce a tobacco-style ban on fossil fuel ads?

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SOUNDING BOARD: We ask industry experts if France’s ad ban on fossil fuels will have a butterfly effect on the APAC region to take similar steps.

Greenpeace gets deep about shark deaths at the hands of industrial fishing

greenpeace overfishing

'The lonely shark' is a heartwrenching animation about two sharks caught up in the horrors of overfishing for profit.

Will the Greenpeace protests at Cannes stop agencies working with fossil fuel clients?

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The environmental campaigning network ramped up its activism at the festival this year with a three-pronged attack.

WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients

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CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.

Cannes Lions: Greenpeace protesters scale Palais in latest festival disruption

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There are high levels of security to enter the Palais with airport-style scanners.

Greenpeace shows the downsides of a carbon-free future

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A pan-Asia campaign by UltraSuperNew Tokyo introduces us to the few people whose lives would be worse in a world that moves beyond fossil fuels.

Greenpeace wastes British PM Boris Johnson in comedy ad

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“Wasteminster” draws attention to Greenpeace’s call for a ban on plastic waste exports.

Outdoor winners: Cannes Lions 2018

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Ogilvy Hong Kong and Dentsu Jayme Syfu win Gold in the Outdoor category at Cannes.

CSR: Brands can no longer afford to pass the buck

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Brands can avoid guilt by association with unethical practices by adopting a policy of sustainability and transparency.

Greenpeace targets 'toxic' fashion brands; Zara and others respond under pressure

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GLOBAL - Some fashion brands are responding to the challenge of a campaign launched by environment advocacy group Greenpeace, which calls out fashion brands such as Calvin Klein, Giorgio Armani, Zara, and Victoria’s Secret for purveying "toxic" products.

DDB Group Korea plants 'One little tree' for Greenpeace

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SEOUL - The inaugural campaign for Greenpeace in Korea, created by DDB Group Korea, goes against the grain for environmental issues advertising, bypassing gloomy visuals in favor of a lighter animated style.

Greenpeace launches mobile game app to educate Chinese consumers on GE food

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SHANGHAI - Greenpeace has kick-started a mobile game app campaign ‘NoGeMo’ to raise awareness of genetically engineered (GE) food in China.

Ken dumps Barbie for Greenpeace

barbie greenpeace ken mattel media video youtube

GLOBAL - Greenpeace has taken its attack on Mattel to social media with a video of Ken dumping Barbie over the Indonesian rainforests, a Facebook site and a website encouraging viewers to email the CEO of Mattel.

'Disposable forest' calls attention to sustainable development

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Greenpeace and Ogilvy Beijing planted an eye-catching 'chopstick forest' outside The Place, a popular shopping center in Beijing, from 18 to 20 December.

Greenpeace plants 'disposable forest' in Beijing in new campaign

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To call attention to the urgent need for forest conservation in China, Greenpeace and Ogilvy Beijing have teamed up to plant an eye-catching 'chopstick forest,' which will be on display outside The Place, a popular shopping center in Beijing, from 18 to 20 December.

Greenpeace launches 'Magic cube' campaign to promote environmental protection

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In a bid to promote public awareness of environmental protection, Greenpeace recently launched a campaign centered around a specially designed 'Magic cube'.

Apathy reigns in Asia over Nestle's saga and social media mess

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Thanks to Facebook and other social media channels, Nestle has in recent weeks had to deal with an enormous public relations mess, the source of which lay deep in the Indonesian rainforest. But as international condemnation grows, why has the region stayed silent?

Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook

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It is perhaps the most powerful, albeit peculiar, case yet to illustrate the influence of social media: angry consumers hijacked Nestlé's Facebook page and posted attack messages that forced the brand to make an extraordinary about-turn.

Leader... Greenpeace underlines growing power of NGOs

fmcg greenpeace unilever

Fresh from victory against Unilever, Greenpeace has Cadbury and Nestlé in its sights.