How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
True
animation
Reaping Jumbo profits: How brands see a niche in animated movies
animation
jumbo
movie advertising
WaterAid animations reveal devastation of climate change in words of those affected
animation
climate change
Campaign, created by Don’t Panic, contrasts sometimes flippant attitudes with reality of life in Malawi, Nepal and Tanzania.
That's not all folks: a new golden age of animation
animation
The change in creative and production processes necessitated by the pandemic has ushered in a renaissance of animation in ads.
Head & Shoulders on subverting shampoo ad tropes with new anime campaign
animation
forsman bodenfors
japan
pg
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
Standard Chartered launches delightful animation about egg fried rice
animation
murderous beasts
singapore
standard chartered
tbwa
For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.
Studio Ghibli creates charming animation for Lawson
animation
japan
studio ghibli
A short, heartwarming sequel to a 2001 ad.
DDB Group Korea plants 'One little tree' for Greenpeace
animation
DDB
greenpeace
korea
SEOUL - The inaugural campaign for Greenpeace in Korea, created by DDB Group Korea, goes against the grain for environmental issues advertising, bypassing gloomy visuals in favor of a lighter animated style.
