CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.
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How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss
and the nerve
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experiential marketing
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Asia-Pacific Power List 2025: Kainaz Gazder, P&G
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kainaz gazder
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power list
With purpose-driven campaigns and region-specific innovation, Gazder continues to lead P&G’s charge across Asia.
Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
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The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
Asia-Pacific Power List 2024: Kainaz Gazder, P&G
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kainaz gazder
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power list
Gazder has been unstoppable in mobilising the power and reach of P&G’s brands to bring about far-reaching changes in communities, equality and inclusion.
P&G’s Marc Pritchard on using media to grow markets: “The only ‘currency’ that matters is sales dollars”
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media
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programmatic
Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.
Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
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Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards.
DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
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youtube
DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.
Asia-Pacific Power List 2023: Kainaz Gazder, P&G
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asia pacific
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kainaz gazder
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power list
With a focus on building brand discipline capability and creating campaigns that reflect the diverse daily lives of people in the region, Gazder's leadership has led to P&G's success in delivering sustained growth and brand value creation.
P&G Shiksha film addresses classroom fears of falling behind
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The film conceptualised by Leo Burnett for P&G India's CSR arm tells the story of a primary student fearful of answering questions.
Asia-Pacific Power List 2022: Kainaz Gazder, P&G
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kainaz gazder
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power list
With great marketing spend comes great responsibility. P&G’s Gazder is not new to this mantra as she continues to push for gender-equal messaging and inclusive narratives in regional work.
Cannes Lions 2022: 'Creativity is a superpower' says P&G's Marc Pritchard
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cannes lions
lions
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Pritchard discusses why creativity is a force for growth.
Spikes Asia X Campaign: Marc Pritchard on the future of creativity and advertising
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SPIKES HIGHLIGHTS: In an exclusive interview, Marc Pritchard talks to Campaign Asia on all things immersive experience, embedding technology into the everyday, sustainability, diversity, gaming and the metaverse.
Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’
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spikes asia
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.
